Last week, I began to ponder the style of a branded Twitter account with fellow Twitter peeps @lanejoplin, @timnekritz, @radiofreegeorgy, @thanhancock, @bradjward. Supposedly, as channel/community manager, you’re taking on the brand persona, right? Or are you putting your own persona into the brand? Do you have a plan for your tweets or are they random? …
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What Higher Ed Web Marketing Can Learn from the NFL
I know. I know. It’s a seemingly uncharacteristic collision of my worlds: my New York Giants and overall NFL fanaticism, and my work life. Stay with me here… Every Sunday momentum is what ultimately swings the game. Sure, offensive and defensive linemen, QB and running back stats do have a huge determining factor in the …
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