No: We Do Not Need to Teach Social Media to Freshmen (Rant)

There. I said it. With orientation in the air and students returning to campus, some seem to be faced with the worry of what they did this summer. What they’ve Tweeted, Instagrammed, Snapchatted and Facebooked. Did they tweet out a threat and ask people to make it viral to see what happened? Did they post …

Help: How Do I Tweet? A Top Five

I’ve had more than one friend ask me to help them to Tweet something in short notice. Its hard not to come off Twitter elitist, but really, jumping into tweeting is something one should not take lightly.  Here’s my top five ways to begin to learn the obsession that is Twitter. 1. Find a yoda: …

Will Social Media Save Conan?

Well, it looks as though Twitter definitely has Conan’s back. Mashable highlights the sentiment after Conan submits his letter to NBC letting them know that he wont just roll over for Leno.Add to this the several ‘Save Conan’ type pages and groups that have sprung up on Facebook and you start to wonder what this …

Music: Its Alive!

Indeed: my feed reader is, in fact, blowin’ up. The past 24 hours have been intense. The one thing I personally didnt see coming was the proliferation of music: buying, gifting, searching. Its all over the place. Today, MySpace unveiled enhancements meant to appeal to consumers and content providers alike. Funny since we’ve all been …

Facebook Lite: Should We Care?

I recently read an article in Ad Age regarding how brands will be lost in Facebook Lite.  After a quick spin via Facebook lite last week, I found my reaction to be ‘so what?’. Per Twitter convos, I’d also consider the Lite version to be not only useful for those on a slow connection, but …

Thou Doth Tweet Too Much?

In a rare meeting prior to setting up a Twitter account, one department asked me to tell them how much is too much Tweeting. I realize I got ahead of myself by not letting them finish and blurted out ‘I will never tell you that you are Tweeting too much – its impossible.’ Here’s what …

Tweet Style: How Does Your Brand Do It?

Last week, I began to ponder the style of a branded Twitter account with fellow Twitter peeps @lanejoplin, @timnekritz, @radiofreegeorgy, @thanhancock, @bradjward. Supposedly, as channel/community manager, you’re taking on the brand persona, right? Or are you putting your own persona into the brand? Do you have a plan for your tweets or are they random? …

Social Media and Community Engagement Strategies

In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families. Achieving …

Facebook’ers: Quit’cher Bitchin.

Ah, and here we are again: people complaining about how Facebook has changed its layout yet again. Think about it: did you end your account last time? No. You probably used it more. As for the suggestion that FB wants to be the ‘new’ Twitter, its impossible. People who Twitter do not equal those who …

I Disagree and You Should Too

With all of the recent Tweets regarding who to follow, how to follow and why to follow its made me think a lot about what Twitter means to me. There have also been just as many, if not more, posts about Facebook: what content to feed to your wall, privacy settings for business contacts, etc. …

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