When You Exist Primarily Digitally, What Happens IRL?

I’ve noticed lately that I’ve become somewhat of a hermit in the eyes of my non-digital friends. My ‘in real life’ (IRL) peeps. I wonder if this is detrimental or if its only made to feel that way by those who just dont get the benefit of virtual friendships. Dont get me wrong: I’m by …

Facebook Class of 2013: Phony Groups

I know I’m preaching to the choir here, since a majority of my readers are involved in the infamous ‘Facebookgate’ but here’s a few blog posts to catch you up on the dealings: The initiator and champion @bradjward: Squared Peg Post. Labeling of ‘Facebookgate’ @andrewcareaga: Higher Ed Marketing Post. My Two Cents: At first glance …

Learning From Change: Top Five Branding Ideals from The Obama Campaign

By now we’ve all been wowed by the well greased machine that was Obama’s campaign. But what can we learn to do, or do better, in our own endeavours? These five philosophical items can help you build your brand, be it personal or work related: 1. Embrace Your Truths –know what matters to you and wear …

About Face on Facebook?

After reading this weeks installment of Ad Age, I’m finding I’m doing a double take on how I think about Facebook. I’m wondering if they can keep up with all the hype surrounding marketing to their social graphs. People seem to think of this as a ‘magic bullet’ theory on reaching the masses. I hope …

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