Tweet Style: How Does Your Brand Do It?

Last week, I began to ponder the style of a branded Twitter account with fellow Twitter peeps @lanejoplin, @timnekritz, @radiofreegeorgy, @thanhancock, @bradjward. Supposedly, as channel/community manager, you’re taking on the brand persona, right? Or are you putting your own persona into the brand? Do you have a plan for your tweets or are they random? …

Social Media and Community Engagement Strategies

In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families. Achieving …

Top 5 Reasons I Use Twitter

It seems that I get asked ‘Jess, why do you use Twitter?’ on a daily basis lately. It made me think about why – is it just for fun? Informational? Here are my top five reasons why in no particular order. 1. Its Fun: Yes, its obvious. If you’re spending most of  your day checking …

Secret Millionaire: Aren’t We All?

OK. I’ll admit it. I was excited about the premiere of Fox’s new reality series ‘Secret Millionaire’. For those of you who have a million and one better things to do, I’ll fill you in: a few Millionaires willingly give up their status to go undercover to live in poverty. They meet other people and …

Under Burress: Three Ways to Not Pull a Plaxico.

By now, unless you were under a rock this weekend, you’ve heard about Plaxico Burress of the New York Giants accidentally shooting himself. As an avid NYG fan, this is not shocking news, but got me thinking about all of the incidents and absurdities we’ve had to deal with involving Burress. For all his work …

What I Told My VP About Stamats 08

In an effort to be transparent, below is what I typed up for my Vice President of Enrollment and Retention (AKA – my boss) regarding my key take-aways from Statmats 08. I may be wrong or right, but these points represent what I learned and need to leverage for my individual political situation. They in no way …

And I’m Back…

Yes. Yes, it’s been a while. I know I’ve added the kiss of death to my own blog by abandoning it for a bit. But now, I’m back, and hopefully, better than ever. Many people confuse ‘Social Marketing’ with ‘Social Media’ and I’ve heard many complaints about the mix up. I’ve also heard many health …

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