You see it every day: an institution asks its audience via social media to participate in a contest, provide content or in some way promote their name by sharing posts with their expanded networks. These campaigns help solidify that we are players in the social media conversations that we are repeatedly told are ever so …
Continue reading “Elements of a Great (Institutional) Social Media Strategy”
Coming out of an existential funk, I’m finally reading the books I’ve accumulated over the past few months but havent had the passion to pick up. It’s no mistake that two of these are by David Ogilvy. No, I’m not an advertiser, although I’ve often dreamed of working at an ad agency (pre-Mad Men craze). …
Continue reading “Surprise! You’re actually a brand manager!”
Back again, this time, as a consultant! Due to last year’s resounding success, Suffolk University’s commencement elected to once again include the interactivity of text to screen. During the procession of graduates only, a lower third appeared on the two large screens flanking the stage instructing the audience on how to text a message of congratulations. While …
Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …
Continue reading “The Scroll – A Strategic Social Media + Brand Move”
It’s no secret my favorite blog recently is Social@Ogilvy. In the latest post on graph search, they explain the key to winning in this new functionality: “Brands will need to establish relationships with their fans, and cultivate those relationships through two-way dialogue, in order to give the fans the opportunity to become ambassadors – and …
Continue reading “Content Campaigns Will Help Higher Ed in Graph Search”
I’ve had more than one friend ask me to help them to Tweet something in short notice. Its hard not to come off Twitter elitist, but really, jumping into tweeting is something one should not take lightly. Here’s my top five ways to begin to learn the obsession that is Twitter. 1. Find a yoda: …
We’ve all been talking about how social media can accelerate the spread of news. But does it spread the rate of action among those who join or support causes? A recent Business Week Article speaks to the effect that social media has had on the relief efforts in Haiti. To see actual change happen via …
Everyone has an opinion, but for those who love her the reasons are many: shes different, shes hot, her music is danceable, etc, etc. But when it comes to marketing professionals, the reasons are important lessons we all could learn from. Viral Visual Marketing. By now we’ve all heard about how Ms. Gaga was one …
It happened again: Facebook updating its home feed look and added other functionality. As you can imagine, this sparked yet another rebellion by hundreds of thousands of angry users. But, given the outcome of past rebellions against its updated look and feel, does it pay to even rally? Yes, the TOS rebellion went the users …
Lately, everyone’s been talking about creating a social media strategy. Ok. Not lately, but for the past year. 🙂 I went back and forth on this for a while. Yes, you DEF need a strategy. No, you kinda dont need one. Back and forth, back and forth. Well I’ve settled: YES. You DO need one. …
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