Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see in posts, articles and titles ‘Social Marketing’? For me the answer is: too often. Social Marketing is a communications discipline rooted in consumer behavior change for the common …
Continue reading “‘Social Marketing’ is NOT Social Media Marketing”
I was recently reading Dr. R Craig Lefebvre’s blog post on social networks or mobile usage in health communication campaigns. And I couldn’t agree more with the major assessments. In working with non-profits its hard to see past the fact that the audience you are serving is poor or maybe even negatively affected by the …
Continue reading “Moving Non-Profits Into the New Media Space”
I often find that people confuse marketing with sales. Or that people just dont get marketing. Lets start with what marketing is not: 1. Marketing is not the tshirt, pens, pencils, backpacks, and other free swag I can give away department. 2. Marketing is not the logo police. 3. Marketing isnt including your marketing department …
Continue reading “You’re a marketer, I’m a marketer, but are we all marketers?”
After reading this weeks installment of Ad Age, I’m finding I’m doing a double take on how I think about Facebook. I’m wondering if they can keep up with all the hype surrounding marketing to their social graphs. People seem to think of this as a ‘magic bullet’ theory on reaching the masses. I hope …
I’m getting used to fighting the idea that the Marketing Department at my non-profit organization is more than just freebies (see title). I know people are not used to having a MD here, so confusion is bound to run rampant. Its OK though, I know its my job to educate. With patience. Also, I’m finding …
I never wanted to be a marketer. As a child, I wanted to be a ballerina. A singer. A MTV video director. Never the ever hated marketer. Never. Now, I find myself in that role. Having never considered the career of marketing, I also never knew about the hatred people have for marketing and those …
Continue reading “College Access Marketing, Social Marketing and ‘Haters’”
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