I’ve been sitting in on more and more advertising meetings and still, I dont get it. I see myself as a savvy internet marketer, but when it comes to PPC for our market, I just dont get it. Are we really appropriately reaching students and parents via PPC search engine placements or banners? The problem …
Tag Archives: search
Why Lady Gaga Matters
Everyone has an opinion, but for those who love her the reasons are many: shes different, shes hot, her music is danceable, etc, etc. But when it comes to marketing professionals, the reasons are important lessons we all could learn from. Viral Visual Marketing. By now we’ve all heard about how Ms. Gaga was one …
Do Vanity/Specific URL’s Matter Anymore?
As new campaigns are taking off the issue of redirects and vanity URL’s has reared its ugly head again. Its one thing to add a specific URL in an electronic campaign where consumers click on a link anchored to text, yet quite another for outdoor, transit and print pieces. Does it matter anymore? Even though …
Agreed.
Danny Sullivan in Ad Age discusses why Facebook’s Social Ads still rank second with Search Ads. I know it sounds like Social Mapping may be the future, but I still feel like push is never better than pull. Give people what they are looking for, not something that gets in the way. Advertising on social …
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