I was recently reading Dr. R Craig Lefebvre’s blog post on social networks or mobile usage in health communication campaigns. And I couldn’t agree more with the major assessments. In working with non-profits its hard to see past the fact that the audience you are serving is poor or maybe even negatively affected by the …
Continue reading “Moving Non-Profits Into the New Media Space”
I’m finding that there’s a disconnect among people regarding marketing being equally as involved in on the ground and in the air type work. Most seem to think marketing ends where ground campaigns begin, but I beg to differ. This idea stems from the concern that traditional marketing has been notorious for being a push …
Danny Sullivan in Ad Age discusses why Facebook’s Social Ads still rank second with Search Ads. I know it sounds like Social Mapping may be the future, but I still feel like push is never better than pull. Give people what they are looking for, not something that gets in the way. Advertising on social …
I often find that people confuse marketing with sales. Or that people just dont get marketing. Lets start with what marketing is not: 1. Marketing is not the tshirt, pens, pencils, backpacks, and other free swag I can give away department. 2. Marketing is not the logo police. 3. Marketing isnt including your marketing department …
Continue reading “You’re a marketer, I’m a marketer, but are we all marketers?”
Most people give me flack about my love of country music. I grew up in a very small town and if you’re from a small town then you know that country music and classic rock seem to be staples. Enter country duo Big & Rich. They’ve taken this genre by storm. They’ve integrated current events, …
I dont know how I really feel about Diddy (Sean Combs) parlaying his business saavy into a CMO campaign. I understand that he is a brilliant marketer when it comes to his clothing line, fragrances, and of course, music. But, now that Diddy’s taken on marketing for Ciroc vodka, one of the ways he’ll intend …
I’m getting used to fighting the idea that the Marketing Department at my non-profit organization is more than just freebies (see title). I know people are not used to having a MD here, so confusion is bound to run rampant. Its OK though, I know its my job to educate. With patience. Also, I’m finding …
I never wanted to be a marketer. As a child, I wanted to be a ballerina. A singer. A MTV video director. Never the ever hated marketer. Never. Now, I find myself in that role. Having never considered the career of marketing, I also never knew about the hatred people have for marketing and those …
Continue reading “College Access Marketing, Social Marketing and ‘Haters’”
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