What I Told My VP About Stamats 08

In an effort to be transparent, below is what I typed up for my Vice President of Enrollment and Retention (AKA – my boss) regarding my key take-aways from Statmats 08. I may be wrong or right, but these points represent what I learned and need to leverage for my individual political situation. They in no way …

Learning From Change: Top Five Branding Ideals from The Obama Campaign

By now we’ve all been wowed by the well greased machine that was Obama’s campaign. But what can we learn to do, or do better, in our own endeavours? These five philosophical items can help you build your brand, be it personal or work related: 1. Embrace Your Truths –know what matters to you and wear …

Top Ten Random Take Aways from Statmats 08…

Since many people have already so eloquently captured the Statmats Integrated Marketing Conference so well via Twitter, Live Blogging and Post Blogging, I thought I’d offer my random odds and ends:   10. Social Media News Release – courtesy of Matt Herzberger. 9. Alexa/Website grader – courtesy of Kyle James 8. Whitney Hoffman Blog – great work for …

What Higher Ed Web Marketing Can Learn from the NFL

I know. I know. It’s a seemingly uncharacteristic collision of my worlds: my New York Giants and overall NFL fanaticism, and my work life. Stay with me here… Every Sunday  momentum is what ultimately swings the game. Sure, offensive and defensive linemen, QB  and running back stats do have a huge determining factor in the …

Millennial This.

Ugh. I’m soooooo sick of hearing about the Millennial. Are we done with this yet? Has it passed? Do we have to wait for the next generation to finally stop being lazy and over typecasting these kids? I dont know why its been everywhere lately, from the business angle to the college angle. But I’m …

Ok. Here it goes.

I’ve never been political. I just never had the time to read about someone’s voting record, their background, and anything negative Google could find for me. But, due to all the hype surrounding Barack’s speech at the DNC the other night, and because nothing else was on, I decided to see what all the fuss …

Swimming: The New Football

As a swimmer and lover of the sport, Phelps simply amazes me. To be engineered to do something so well that no one can do it better, that’s just fate. Whats even more amazing is what he’s single-handedly doing for the Olympics and for Swimming alone. Its no secret that Phelps has always wanted to …

And I’m Back…

Yes. Yes, it’s been a while. I know I’ve added the kiss of death to my own blog by abandoning it for a bit. But now, I’m back, and hopefully, better than ever. Many people confuse ‘Social Marketing’ with ‘Social Media’ and I’ve heard many complaints about the mix up. I’ve also heard many health …

Uneducated Decisions

Remember: when pitching new media usage to your management team that they have no clue what you are talking about. All they know are the negative issues they’ll have to deal with in trying to keep a hold of the reigns. After you walk them through the actual technology, you can then remind them about the …

Are We Really All On Board With Social Bookmarking?

I recently attended a national summit for College Planning Centers to discuss ways in which they could incorporate new media into their strategies. As questions rose regarding using social bookmarking sites (Delicious, Digg, Technorati, etc.) I began to get uneasy. How will the college access arena rally around this new technology if they cannot agree …

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