We’ve all been talking about how social media can accelerate the spread of news. But does it spread the rate of action among those who join or support causes? A recent Business Week Article speaks to the effect that social media has had on the relief efforts in Haiti. To see actual change happen via …
Tag Archives: Marketing
Why Lady Gaga Matters
Everyone has an opinion, but for those who love her the reasons are many: shes different, shes hot, her music is danceable, etc, etc. But when it comes to marketing professionals, the reasons are important lessons we all could learn from. Viral Visual Marketing. By now we’ve all heard about how Ms. Gaga was one …
Forget PR, Its Marketing Thats Dead…
For some reason, PR has been attacked lately. I put it out of my mind until yesterday, when, while sitting in a meeting, I realized that PR being dead is old news. Its marketing’s death thats the new(er) scoop. With that I backtracked and read PR is Dead: Was I Supposed to Care on Todd …
Do Vanity/Specific URL’s Matter Anymore?
As new campaigns are taking off the issue of redirects and vanity URL’s has reared its ugly head again. Its one thing to add a specific URL in an electronic campaign where consumers click on a link anchored to text, yet quite another for outdoor, transit and print pieces. Does it matter anymore? Even though …
Social Media and Community Engagement Strategies
In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families. Achieving …
Continue reading “Social Media and Community Engagement Strategies”
Branding and Product Loyalty: Looking At Your NFL Preferences
During these 2008 NFL playoffs, I started to think about how my deep and undying passion for the New York Giants began. My family wasnt a big football family. My high school team wasnt that great. My father was more of a college basketball kinda guy. I realized that its like most product branding: it …
Continue reading “Branding and Product Loyalty: Looking At Your NFL Preferences”
Boo on Borders
As a follow up to yesterdays ‘Yeay for Amazon’ post, I’m writing regarding today’s experience with Borders. As a rewards member, I receive emails regarding sales and new releases which come about once a month. These are useful and contain coupons for things I’ll actually buy. But recently, I’ve been receiving many emails regarding the …
How Much Do We Know That We Don’t Know?
I recently read a post by Chris Brogan discussing the idea that search is social. After initial brain digestion, I began to apply it to my new position to see what I could uncover. I’m realizing that there is much to be learned regarding our customers and how they access information, but also, what they …
Under Burress: Three Ways to Not Pull a Plaxico.
By now, unless you were under a rock this weekend, you’ve heard about Plaxico Burress of the New York Giants accidentally shooting himself. As an avid NYG fan, this is not shocking news, but got me thinking about all of the incidents and absurdities we’ve had to deal with involving Burress. For all his work …
Continue reading “Under Burress: Three Ways to Not Pull a Plaxico.”
Guest Post On .eduguru
Check out my submission for the .eduguru new blogger contest. Remember to vote for me! 😉
backup 