When launching The Scroll last year, I was met with a lot of confusion. ‘What does it do?’ and ‘How much time does THAT take?’ became ones I was very used to – and happy to! – answer (Scroll is my baby, of course!). The secret is: it really doesn’t take that much more work. …
Continue reading “Curation over Aggregation – Easier Than You Think”
I may not be sure about how I feel about SXSW, but what I’m crystal clear on are my feelings for Dave Grohl. Even though they exist, I’m not speaking of romantic feelings, but those of respect, admiration and envy. To be someone who can harness the inner drive to create an album playing every …
Continue reading “Remember Your Voice: Riffs Conjured by Dave Grohl”
Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …
Continue reading “The Scroll – A Strategic Social Media + Brand Move”
While most of America (well, not Giants or Patriots fans) are getting ready for Superbowl Sunday, a few pups are getting ready for their own major debut. The beloved Puppy Bowl takes place this Sunday, complete with a Kitty Halftime Show. What sounds like a simple, funny alternative for those who are not football enthusiasts is …
Continue reading “This Pup’s For You: How The Puppy Bowl is Really Winning”
If you’re like me, you often rush through your RSS feeds skimming for the best stuff. Recently, I’ve found that more and more, I’m simply marking everything ‘read’ and moving on. Realizing this probably isnt the best use of my time, I’ve decided today to cut many things. What I’ve found to be the least useful are tech updates …
My head is spinning – but in a good way. After coming back from HighEdWeb Regional at Vassar, watching the #PSEWeb conference Tweets, following #PSUWeb10 + #hesmlaw online, catching a few EduComm moments, among others, my brain is abuzz with new ideas, questions, strategies and overall #highered love. Taking a step back, I see all …
That’s right: furniture sales. Think about it. You can buy furniture anywhere: department stores, big box stores, name brand stores, heck, even your local CVS or Walgreens has some form of furniture for the desperate college student or single gal. Then, there’s the furniture store. You have to trek to them, spend the day there, …
Continue reading “Viral Marketing: What We Can Learn From Furniture Sales”
Information. Its our golden ticket when it comes to converting leads into sales. Or, better than that, people who don’t know us into brand ambassadors. But how do we get there? We’re all consumers; what makes us as individuals in our daily lives hand over our contact information? With the junk mail and spam we …
Continue reading “Content and Offers: Why Should I Give You My Information?”
Building on the previous post on PPC campaigns in higher ed, I wanted to talk a bit more about my disdain PPC. Not so much as a practice, since I understand its use for collecting leads. But about the importance it puts on such a limited web presence. I’m not sure about others, but our …
Continue reading “Landing Pages are Great, But What About the Rest?”
I’ve been sitting in on more and more advertising meetings and still, I dont get it. I see myself as a savvy internet marketer, but when it comes to PPC for our market, I just dont get it. Are we really appropriately reaching students and parents via PPC search engine placements or banners? The problem …
backup