When launching The Scroll last year, I was met with a lot of confusion. ‘What does it do?’ and ‘How much time does THAT take?’ became ones I was very used to – and happy to! – answer (Scroll is my baby, of course!). The secret is: it really doesn’t take that much more work. …
Continue reading “Curation over Aggregation – Easier Than You Think”
By now, we’ve all heard about Linkedin adding University pages. As we all scramble to request our upgraded company profiles, read what others are doing to implement this and head off requests from departments about what this means for all of us, we’ve yet to discuss what this means for higher education and it’s perception. …
Continue reading “Linkedin University Pages: Simplifying Education as Vocation?”
You see it every day: an institution asks its audience via social media to participate in a contest, provide content or in some way promote their name by sharing posts with their expanded networks. These campaigns help solidify that we are players in the social media conversations that we are repeatedly told are ever so …
Continue reading “Elements of a Great (Institutional) Social Media Strategy”
Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …
Continue reading “The Scroll – A Strategic Social Media + Brand Move”
In an effort to be transparent, below is what I typed up for my Vice President of Enrollment and Retention (AKA – my boss) regarding my key take-aways from Statmats 08. I may be wrong or right, but these points represent what I learned and need to leverage for my individual political situation. They in no way …
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