Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …
Continue reading “The Scroll – A Strategic Social Media + Brand Move”
It’s no secret my favorite blog recently is Social@Ogilvy. In the latest post on graph search, they explain the key to winning in this new functionality: “Brands will need to establish relationships with their fans, and cultivate those relationships through two-way dialogue, in order to give the fans the opportunity to become ambassadors – and …
Continue reading “Content Campaigns Will Help Higher Ed in Graph Search”
My head is spinning – but in a good way. After coming back from HighEdWeb Regional at Vassar, watching the #PSEWeb conference Tweets, following #PSUWeb10 + #hesmlaw online, catching a few EduComm moments, among others, my brain is abuzz with new ideas, questions, strategies and overall #highered love. Taking a step back, I see all …
Building on the previous post on PPC campaigns in higher ed, I wanted to talk a bit more about my disdain PPC. Not so much as a practice, since I understand its use for collecting leads. But about the importance it puts on such a limited web presence. I’m not sure about others, but our …
Continue reading “Landing Pages are Great, But What About the Rest?”
I’ve been sitting in on more and more advertising meetings and still, I dont get it. I see myself as a savvy internet marketer, but when it comes to PPC for our market, I just dont get it. Are we really appropriately reaching students and parents via PPC search engine placements or banners? The problem …
In a rare meeting prior to setting up a Twitter account, one department asked me to tell them how much is too much Tweeting. I realize I got ahead of myself by not letting them finish and blurted out ‘I will never tell you that you are Tweeting too much – its impossible.’ Here’s what …
Lately, everyone’s been talking about creating a social media strategy. Ok. Not lately, but for the past year. 🙂 I went back and forth on this for a while. Yes, you DEF need a strategy. No, you kinda dont need one. Back and forth, back and forth. Well I’ve settled: YES. You DO need one. …
In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families. Achieving …
Continue reading “Social Media and Community Engagement Strategies”
Its hard to believe. Both that its only been six months and that six months have actually passed… If you dont know me, the change to Higher Ed was from my 8 year career in education based, grassroots non-profit work, both at the local and national level. I did a lot of strategic outreach through …
Continue reading “Five Things I’ve Learned About Working in Higher Ed”
I recently read a post by Chris Brogan discussing the idea that search is social. After initial brain digestion, I began to apply it to my new position to see what I could uncover. I’m realizing that there is much to be learned regarding our customers and how they access information, but also, what they …
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