Time for a Change, RSS Style

If you’re like me, you often rush through your RSS feeds skimming for the best stuff. Recently, I’ve found that more and more, I’m simply marking everything ‘read’ and moving on. Realizing this probably isnt the best use of my time, I’ve decided today to cut many things. What I’ve found to be the least useful are tech updates …

Why Lady Gaga Matters

Everyone has an opinion, but for those who love her the reasons are many: shes different, shes hot, her music is danceable, etc, etc. But when it comes to marketing professionals, the reasons are important lessons we all could learn from. Viral Visual Marketing. By now we’ve all heard about how Ms. Gaga was one …

Do Vanity/Specific URL’s Matter Anymore?

As new campaigns are taking off the issue of redirects and vanity URL’s has reared its ugly head again. Its one thing to add a specific URL in an electronic campaign where consumers click on a link anchored to text, yet quite another for outdoor, transit and print pieces. Does it matter anymore? Even though …

Design a site like this with WordPress.com
Get started