Branding and Product Loyalty: Looking At Your NFL Preferences

During these 2008 NFL playoffs, I started to think about how my deep and undying passion for the New York Giants began. My family wasnt a big football family. My high school team wasnt that great. My father was more of a college basketball kinda guy. I realized that its like most product branding: it …

What Higher Ed Web Marketing Can Learn from the NFL

I know. I know. It’s a seemingly uncharacteristic collision of my worlds: my New York Giants and overall NFL fanaticism, and my work life. Stay with me here… Every Sunday  momentum is what ultimately swings the game. Sure, offensive and defensive linemen, QB  and running back stats do have a huge determining factor in the …

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