During Spring Break, the campus is not the only place that becomes a ghost town. Usually during this time our social media channels also end up taking a breather. At Hamilton, we’ve seen less of that because of The Scroll: students are able to share their alternative spring break, choir tour, spring training and travel …
Continue reading “How #LonelyAlex Had the Best Worst Week Ever”
There. I said it. With orientation in the air and students returning to campus, some seem to be faced with the worry of what they did this summer. What they’ve Tweeted, Instagrammed, Snapchatted and Facebooked. Did they tweet out a threat and ask people to make it viral to see what happened? Did they post …
Continue reading “No: We Do Not Need to Teach Social Media to Freshmen (Rant)”
Indeed: my feed reader is, in fact, blowin’ up. The past 24 hours have been intense. The one thing I personally didnt see coming was the proliferation of music: buying, gifting, searching. Its all over the place. Today, MySpace unveiled enhancements meant to appeal to consumers and content providers alike. Funny since we’ve all been …
I recently read an article in Ad Age regarding how brands will be lost in Facebook Lite. After a quick spin via Facebook lite last week, I found my reaction to be ‘so what?’. Per Twitter convos, I’d also consider the Lite version to be not only useful for those on a slow connection, but …
In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families. Achieving …
Continue reading “Social Media and Community Engagement Strategies”
Ah, and here we are again: people complaining about how Facebook has changed its layout yet again. Think about it: did you end your account last time? No. You probably used it more. As for the suggestion that FB wants to be the ‘new’ Twitter, its impossible. People who Twitter do not equal those who …
With all of the recent Tweets regarding who to follow, how to follow and why to follow its made me think a lot about what Twitter means to me. There have also been just as many, if not more, posts about Facebook: what content to feed to your wall, privacy settings for business contacts, etc. …
I’ve noticed lately that I’ve become somewhat of a hermit in the eyes of my non-digital friends. My ‘in real life’ (IRL) peeps. I wonder if this is detrimental or if its only made to feel that way by those who just dont get the benefit of virtual friendships. Dont get me wrong: I’m by …
Continue reading “When You Exist Primarily Digitally, What Happens IRL?”
I know I’m preaching to the choir here, since a majority of my readers are involved in the infamous ‘Facebookgate’ but here’s a few blog posts to catch you up on the dealings: The initiator and champion @bradjward: Squared Peg Post. Labeling of ‘Facebookgate’ @andrewcareaga: Higher Ed Marketing Post. My Two Cents: At first glance …
Danny Sullivan in Ad Age discusses why Facebook’s Social Ads still rank second with Search Ads. I know it sounds like Social Mapping may be the future, but I still feel like push is never better than pull. Give people what they are looking for, not something that gets in the way. Advertising on social …
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