As new campaigns are taking off the issue of redirects and vanity URL’s has reared its ugly head again. Its one thing to add a specific URL in an electronic campaign where consumers click on a link anchored to text, yet quite another for outdoor, transit and print pieces. Does it matter anymore? Even though …
Tag Archives: email
Boo on Borders
As a follow up to yesterdays ‘Yeay for Amazon’ post, I’m writing regarding today’s experience with Borders. As a rewards member, I receive emails regarding sales and new releases which come about once a month. These are useful and contain coupons for things I’ll actually buy. But recently, I’ve been receiving many emails regarding the …
Way to Go Amazon Video On Demand.
I would never, ever, ever consider – or even read about – VOD. Not from anyone. I trust Amazon as a respected retailer, but I’m of the old school mentality of lay on your couch to get your movie fix Gen X’ers. I’m a comic book superhero movie buff, so of course I pre-ordered The …
Automate.
How many more offers would you take your electric company/cable company/cellular company up on if they only automated your log in from offers they emailed you? I can’t count the numerous times I’ve been sent an email offering something great (today, paperless billing and paying) – something I’ve been waiting for – only to click …
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