My head is spinning – but in a good way. After coming back from HighEdWeb Regional at Vassar, watching the #PSEWeb conference Tweets, following #PSUWeb10 + #hesmlaw online, catching a few EduComm moments, among others, my brain is abuzz with new ideas, questions, strategies and overall #highered love. Taking a step back, I see all …
Tag Archives: Education
Five Things I’ve Learned About Working in Higher Ed
Its hard to believe. Both that its only been six months and that six months have actually passed… If you dont know me, the change to Higher Ed was from my 8 year career in education based, grassroots non-profit work, both at the local and national level. I did a lot of strategic outreach through …
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Uneducated Decisions
Remember: when pitching new media usage to your management team that they have no clue what you are talking about. All they know are the negative issues they’ll have to deal with in trying to keep a hold of the reigns. After you walk them through the actual technology, you can then remind them about the …
Blogs without RSS = Shouting in a rural area
I just tried to do a search for college access blogs through Google and found a few – much to my happy surprise! But, I was quickly denied any further gratification by realizing that none of them had (working) RSS feeds! A few had feeds, but those didn’t work, but the majority had none at …
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Are We Really All On Board With Social Bookmarking?
I recently attended a national summit for College Planning Centers to discuss ways in which they could incorporate new media into their strategies. As questions rose regarding using social bookmarking sites (Delicious, Digg, Technorati, etc.) I began to get uneasy. How will the college access arena rally around this new technology if they cannot agree …
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On the Ground and In the Air
I’m finding that there’s a disconnect among people regarding marketing being equally as involved in on the ground and in the air type work. Most seem to think marketing ends where ground campaigns begin, but I beg to differ. This idea stems from the concern that traditional marketing has been notorious for being a push …
College Access Marketing, Social Marketing and ‘Haters’
I never wanted to be a marketer. As a child, I wanted to be a ballerina. A singer. A MTV video director. Never the ever hated marketer. Never. Now, I find myself in that role. Having never considered the career of marketing, I also never knew about the hatred people have for marketing and those …
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