Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see in posts, articles and titles ‘Social Marketing’? For me the answer is: too often. Social Marketing is a communications discipline rooted in consumer behavior change for the common …
Continue reading “‘Social Marketing’ is NOT Social Media Marketing”
Here’s where my work in College Access and parental involvement kicks in. I just finished reading ‘Millennial Muddle: How Stereotyping Students Became an Industry’. I couldn’t help but feel a little vindicated. The following quote really resonated with me: “Over the last decade, commentators have tended to slap the Millennial label on white, affluent teenagers …
Continue reading “Millennials and Virgos: Excluding the Underserved and Unpopular”
In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families. Achieving …
Continue reading “Social Media and Community Engagement Strategies”
With my VP recently forwarding the Pew Generations Online 2009 memo, I was asked what my takeaways were. The only two items I could come up with were: 1. Gen Y and Gen X (18-44) generally use the internet the most as a daily part of their lives. 2. This is and will continue to …
Continue reading “Hey, Guess What? People Use The Internet!”
I just tried to do a search for college access blogs through Google and found a few – much to my happy surprise! But, I was quickly denied any further gratification by realizing that none of them had (working) RSS feeds! A few had feeds, but those didn’t work, but the majority had none at …
Continue reading “Blogs without RSS = Shouting in a rural area”
I recently attended a national summit for College Planning Centers to discuss ways in which they could incorporate new media into their strategies. As questions rose regarding using social bookmarking sites (Delicious, Digg, Technorati, etc.) I began to get uneasy. How will the college access arena rally around this new technology if they cannot agree …
Continue reading “Are We Really All On Board With Social Bookmarking?”
I never wanted to be a marketer. As a child, I wanted to be a ballerina. A singer. A MTV video director. Never the ever hated marketer. Never. Now, I find myself in that role. Having never considered the career of marketing, I also never knew about the hatred people have for marketing and those …
Continue reading “College Access Marketing, Social Marketing and ‘Haters’”
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