In building a great integrated social media public awareness campaign, we afford a lot of time, effort and research to writing great email/web/poster/direct mail copy, designing images we wish to ‘go viral’ and developing landing pages we hope engage our reader. Like me, I’m sure you’re often asked after any social media endeavor, ‘Did it …
Continue reading “Social Media Awareness Campaigns – Did It Work?”
One week ago today I was lucky enough to speak at Higher Ed Open Mic put on by Eduventures during the American Marketing Association’s Higher Education Symposium in Boston. It was a fantastic event with a great crowd, drinks, snacks, prizes and yes, great speakers. I told myself that I was going to tone down …
Continue reading ““Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media”
Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …
Continue reading “The Scroll – A Strategic Social Media + Brand Move”
Last week, I began to ponder the style of a branded Twitter account with fellow Twitter peeps @lanejoplin, @timnekritz, @radiofreegeorgy, @thanhancock, @bradjward. Supposedly, as channel/community manager, you’re taking on the brand persona, right? Or are you putting your own persona into the brand? Do you have a plan for your tweets or are they random? …
Many people know me as an athlete. Rower, Swimmer, Volleyballer, Softballer, even a semi-ok basketballer. But contrary to popular belief, athleticism does not equal running prowess. When it comes to running, I suck. Be it bad knees from years of illl kicking practice in the breast stroke or bad form from only needing to run …
During these 2008 NFL playoffs, I started to think about how my deep and undying passion for the New York Giants began. My family wasnt a big football family. My high school team wasnt that great. My father was more of a college basketball kinda guy. I realized that its like most product branding: it …
Continue reading “Branding and Product Loyalty: Looking At Your NFL Preferences”
As a follow up to yesterdays ‘Yeay for Amazon’ post, I’m writing regarding today’s experience with Borders. As a rewards member, I receive emails regarding sales and new releases which come about once a month. These are useful and contain coupons for things I’ll actually buy. But recently, I’ve been receiving many emails regarding the …
I recently read a post by Chris Brogan discussing the idea that search is social. After initial brain digestion, I began to apply it to my new position to see what I could uncover. I’m realizing that there is much to be learned regarding our customers and how they access information, but also, what they …
By now we’ve all been wowed by the well greased machine that was Obama’s campaign. But what can we learn to do, or do better, in our own endeavours? These five philosophical items can help you build your brand, be it personal or work related: 1. Embrace Your Truths –know what matters to you and wear …
Continue reading “Learning From Change: Top Five Branding Ideals from The Obama Campaign”
For a second there I thought, ‘Maybe I’m wrong. Maybe the Music Industry is ok.’. Well, thank you Advertising Age for continuing to prove I’m not insane. But, what really worries me is the Branding issue. Branding oneself alongside another brand. In my mind, music is meant to free a soul or shed some light. …
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