What I Told My VP About Stamats 08

In an effort to be transparent, below is what I typed up for my Vice President of Enrollment and Retention (AKA – my boss) regarding my key take-aways from Statmats 08. I may be wrong or right, but these points represent what I learned and need to leverage for my individual political situation. They in no way …

Top Ten Random Take Aways from Statmats 08…

Since many people have already so eloquently captured the Statmats Integrated Marketing Conference so well via Twitter, Live Blogging and Post Blogging, I thought I’d offer my random odds and ends:   10. Social Media News Release – courtesy of Matt Herzberger. 9. Alexa/Website grader – courtesy of Kyle James 8. Whitney Hoffman Blog – great work for …

Millennial This.

Ugh. I’m soooooo sick of hearing about the Millennial. Are we done with this yet? Has it passed? Do we have to wait for the next generation to finally stop being lazy and over typecasting these kids? I dont know why its been everywhere lately, from the business angle to the college angle. But I’m …

And I’m Back…

Yes. Yes, it’s been a while. I know I’ve added the kiss of death to my own blog by abandoning it for a bit. But now, I’m back, and hopefully, better than ever. Many people confuse ‘Social Marketing’ with ‘Social Media’ and I’ve heard many complaints about the mix up. I’ve also heard many health …

Uneducated Decisions

Remember: when pitching new media usage to your management team that they have no clue what you are talking about. All they know are the negative issues they’ll have to deal with in trying to keep a hold of the reigns. After you walk them through the actual technology, you can then remind them about the …

Moving Non-Profits Into the New Media Space

I was recently reading Dr. R Craig Lefebvre’s blog post on social networks or mobile usage in health communication campaigns. And I couldn’t agree more with the major assessments. In working with non-profits its hard to see past the fact that the audience you are serving is poor or maybe even negatively affected by the …

About Face on Facebook?

After reading this weeks installment of Ad Age, I’m finding I’m doing a double take on how I think about Facebook. I’m wondering if they can keep up with all the hype surrounding marketing to their social graphs. People seem to think of this as a ‘magic bullet’ theory on reaching the masses. I hope …

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