Will Social Media Save Conan?

Well, it looks as though Twitter definitely has Conan’s back. Mashable highlights the sentiment after Conan submits his letter to NBC letting them know that he wont just roll over for Leno.Add to this the several ‘Save Conan’ type pages and groups that have sprung up on Facebook and you start to wonder what this …

How I Use Social Media: A Love Story

Well, Not Really. LOL Recently, there have been many discussions regarding how people use social media. (See @bradjward ‘s post) He’s not the only one. Many of us have been rethinking how we use the different tools in our social media arsenal. (See also, @robin2go ‘s post) With the recent addition of Twitter to Linkedin …

Facebook: New Media Teacher

It happened again: Facebook updating its home feed look and added other functionality. As you can imagine, this sparked yet another rebellion by hundreds of thousands of angry users. But, given the outcome of past rebellions against its updated look and feel, does it pay to even rally? Yes, the TOS rebellion went the users …

I’m Not Not Working, I’m Integrated…

Ever feel like co-workers or bosses think you’re avoiding work or ‘playing online’? Maybe you’ve even felt a little guilty for your time on Twitter/Facebook or Google Reader? I say: stop it. Feeling that way, that is. My thought on this is that you are only as prepared as you are informed. Sure you  have …

Facebook: The Band-Aid for Your Website

Its become painfully obvious: Facebook has become a work around for static web sites. Whether theres no date in site for a much needed redesign or your current functionality has been outpaced by reality, creating a place to put content in Facebook has made it the great new world. Here’s five quick reasons why: 1. …

Knowing Your Audience: Social Media Behaviors

Sure social media is now a given in most higher ed campaigns. But, how many of us are doing real research? Paid research? Personal research? In just my every day dealings with students and social media I’m finding two things: #1 they mostly text to Twitter/Facebook and #2 they use ‘Class of’ groups mainly to …

5 Reasons I Dont Believe ‘Branding is Dead’

My VP emailed us an article yesterday from Clickz, titled ‘A New Definition of Digital’. One of the bullet points was that Branding is Dead. My immediate reaction was ‘Psssht’. Here’s why: #1 – Social is Branding: There are those companies and products who still arent playing in the social media field or those who …

Facebook Lite: Should We Care?

I recently read an article in Ad Age regarding how brands will be lost in Facebook Lite.  After a quick spin via Facebook lite last week, I found my reaction to be ‘so what?’. Per Twitter convos, I’d also consider the Lite version to be not only useful for those on a slow connection, but …

‘Class of’ Facebook Groups: Stay In, or Stay Out?

Many of us  have them: the University created ‘Class of 2013’ groups or pages in Facebook. I’m sure many of us use them in the same way: connect with students, answer questions, read and pass along prevalent student issues, etc. But how many of us really interact with students versus remaining a quiet but visible …

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