It’s no secret my favorite blog recently is Social@Ogilvy. In the latest post on graph search, they explain the key to winning in this new functionality: “Brands will need to establish relationships with their fans, and cultivate those relationships through two-way dialogue, in order to give the fans the opportunity to become ambassadors – and …
Continue reading “Content Campaigns Will Help Higher Ed in Graph Search”
“How do I get more followers?” is something we are force-fed often via the interwebs. But, when recently contemplating the same question personally, it took some thought on my part. Number one was the question of why more followers? What does this provide to you and how does it fit in with your social media …
Continue reading “How To Get More Followers: Be Relevant, True to Yourself”
Thats right. I said it. Social media is not a career path. Justifiably, you CAN create or find a job where you can apply your social media knowledge but, in the end, those of us who currently work in social media do so for other reasons: there is an opportunity to do so. Where is …
Recently, I began a Social Media Street team at our University. The theory behind this being: a) who knows the university and experiences it like students?, b) who better to attend events to ‘cover’ them from a student perspective?, c) why not create a work-study job that actually caters to creativity and involvement on campus? …
Like you, I try to attend as many Tweetups as possible. They’re great for networking, nice for adding to your resume, and helpful in staying up on the latest happenings and technology. Luckily, being in Boston, there are several per day/week/month to choose from. But what I’ve noticed lately, is that I may not be …
I’ve had more than one friend ask me to help them to Tweet something in short notice. Its hard not to come off Twitter elitist, but really, jumping into tweeting is something one should not take lightly. Here’s my top five ways to begin to learn the obsession that is Twitter. 1. Find a yoda: …
Lets start some definitions, shall we? From Wikipedia: “Social marketing (not to be confused with societal marketing or social media marketing) is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a …
Continue reading “Its not ‘Social Marketing’ its ‘Social Media Marketing’”
*Gulp* What, you may ask, has finally wracked me from my blogging slumber? Well, its the recent continued issue with Yelp’s business practices. Apparently, they are offering to ‘move’ negative comments as a service for $299 a month. Huh? I was just starting to consider lighting a fire under my ass to get on Yelp …
We’ve all tried it: combining efforts into one glorious strategic plan. We may have even been mentally derailed by those who wont play nice – nice, meaning, following our lead. Perhaps we’ve been waiting for a social media policy roll out from up above that will entitle us to much more ‘power’. What it all …
We’ve all been talking about how social media can accelerate the spread of news. But does it spread the rate of action among those who join or support causes? A recent Business Week Article speaks to the effect that social media has had on the relief efforts in Haiti. To see actual change happen via …
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