When launching The Scroll last year, I was met with a lot of confusion. ‘What does it do?’ and ‘How much time does THAT take?’ became ones I was very used to – and happy to! – answer (Scroll is my baby, of course!). The secret is: it really doesn’t take that much more work. …
Continue reading “Curation over Aggregation – Easier Than You Think”
Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see in posts, articles and titles ‘Social Marketing’? For me the answer is: too often. Social Marketing is a communications discipline rooted in consumer behavior change for the common …
Continue reading “‘Social Marketing’ is NOT Social Media Marketing”
In building a great integrated social media public awareness campaign, we afford a lot of time, effort and research to writing great email/web/poster/direct mail copy, designing images we wish to ‘go viral’ and developing landing pages we hope engage our reader. Like me, I’m sure you’re often asked after any social media endeavor, ‘Did it …
Continue reading “Social Media Awareness Campaigns – Did It Work?”
By now, most of us have been able to achieve some level of institutional buy in required to either test or use social media at some level within our universities. The issue we are now struggling with is how do we begin to use it ‘well’. While we are all still testing – and while …
One week ago today I was lucky enough to speak at Higher Ed Open Mic put on by Eduventures during the American Marketing Association’s Higher Education Symposium in Boston. It was a fantastic event with a great crowd, drinks, snacks, prizes and yes, great speakers. I told myself that I was going to tone down …
Continue reading ““Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media”
For those just starting to use Facebook, or for those who love them some vanity metrics, a like can seem to mean so much. FINALLY! Someone is listening to me! They like me! They really like me! Or…maybe not so much. Consider for a moment how you personally utilize the function of liking on Facebook. …
As social media managers, there are bound to be times that the not-so-nice stuff rises to the top. I’m not just talking about the random rants about the financial aid office or the new menu in the cafeteria. I’m talking bad. Like REALLY bad. Not emergency communication, which I feel warrants its own kind of …
Continue reading “Using Social Media Sentiment During a Campus Crisis (Not Emergency)”
Coming out of an existential funk, I’m finally reading the books I’ve accumulated over the past few months but havent had the passion to pick up. It’s no mistake that two of these are by David Ogilvy. No, I’m not an advertiser, although I’ve often dreamed of working at an ad agency (pre-Mad Men craze). …
Continue reading “Surprise! You’re actually a brand manager!”
Back again, this time, as a consultant! Due to last year’s resounding success, Suffolk University’s commencement elected to once again include the interactivity of text to screen. During the procession of graduates only, a lower third appeared on the two large screens flanking the stage instructing the audience on how to text a message of congratulations. While …
Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …
Continue reading “The Scroll – A Strategic Social Media + Brand Move”
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