My head is spinning – but in a good way. After coming back from HighEdWeb Regional at Vassar, watching the #PSEWeb conference Tweets, following #PSUWeb10 + #hesmlaw online, catching a few EduComm moments, among others, my brain is abuzz with new ideas, questions, strategies and overall #highered love. Taking a step back, I see all …
Category Archives: SEO
Hey Facebook: Who do You Think You Are?!
If you’re like me, you’re up in arms about Facebook’s recently revealed changes. Not only from a personal level with all of the privacy issues, but also from a business perspective in higher ed and beyond. This brings up a lot of issues across the board for everyone: personal users, professional users, the government. Wow, …
Content and Offers: Why Should I Give You My Information?
Information. Its our golden ticket when it comes to converting leads into sales. Or, better than that, people who don’t know us into brand ambassadors. But how do we get there? We’re all consumers; what makes us as individuals in our daily lives hand over our contact information? With the junk mail and spam we …
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Landing Pages are Great, But What About the Rest?
Building on the previous post on PPC campaigns in higher ed, I wanted to talk a bit more about my disdain PPC. Not so much as a practice, since I understand its use for collecting leads. But about the importance it puts on such a limited web presence. I’m not sure about others, but our …
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PPC in Higher Ed: Worth it?
I’ve been sitting in on more and more advertising meetings and still, I dont get it. I see myself as a savvy internet marketer, but when it comes to PPC for our market, I just dont get it. Are we really appropriately reaching students and parents via PPC search engine placements or banners? The problem …
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