Most times, in startups and small businesses, we’re so busy that we get ahead of ourselves and put tactics before a strategic plan. While this may sound obvious, many may forego it due to the negative connotation that ‘strategic planning’ brings – time. But, there are ways to create simple tweaks to current strategies to …
Continue reading “Three Simple Tweaks to Help Startups and Small Business Optimize their Time”
Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see in posts, articles and titles ‘Social Marketing’? For me the answer is: too often. Social Marketing is a communications discipline rooted in consumer behavior change for the common …
Continue reading “‘Social Marketing’ is NOT Social Media Marketing”
Experiencing and working in a variety of higher education institutions, I find that every day is a chance to better understand not only the educational system, but also the society that we live in. In some cases, the mission (of the institution and the student) seems to be bare bones education and a name to highlight on …
Continue reading “Don’t Get Involved. It Won’t Make a Difference.”
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