I loved The Dark Knight. I made sure to see it opening weekend so that no one spoiled it for me. I also wanted to be sure it blew away Spider Man 2’s reigning box office record (which, it did). With several sequel’s coming out of our favorite movies, along with remakes of old classics, …
Category Archives: Marketing
Reason #148 Why Trent Reznor is God, or How the Music Industry Can Revive
Notice, I did not give an end number to the ways in which Trent rules or use the word ‘Survive’. In order for the music industry to stay relevant, it needs to morph. And morph fast. I recently received an email from NIN letting me know that their previously free release via the web ‘The …
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What if…
What if your boss told you it like it is? How about if your opinion was rewarded internally? It always makes me angry to see good talent wasted in small non-profits just to keep the status quo. For every employee who thinks they are in charge and has no real clue, there are those who …
And I’m Back…
Yes. Yes, it’s been a while. I know I’ve added the kiss of death to my own blog by abandoning it for a bit. But now, I’m back, and hopefully, better than ever. Many people confuse ‘Social Marketing’ with ‘Social Media’ and I’ve heard many complaints about the mix up. I’ve also heard many health …
Uneducated Decisions
Remember: when pitching new media usage to your management team that they have no clue what you are talking about. All they know are the negative issues they’ll have to deal with in trying to keep a hold of the reigns. After you walk them through the actual technology, you can then remind them about the …
Why Outreach Is Marketing
Many non-profits seem to shy away from marketing. It seems that they think marketing is for sales oriented efforts only, and any push for including it for them would mean policing, loss of identity and the like. It strikes me as odd that they do not lump their numerous outreach strategies into this conundrum, which are …
You’re a marketer, I’m a marketer, but are we all marketers?
I often find that people confuse marketing with sales. Or that people just dont get marketing. Lets start with what marketing is not: 1. Marketing is not the tshirt, pens, pencils, backpacks, and other free swag I can give away department. 2. Marketing is not the logo police. 3. Marketing isnt including your marketing department …
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Diddy Done it?
I dont know how I really feel about Diddy (Sean Combs) parlaying his business saavy into a CMO campaign. I understand that he is a brilliant marketer when it comes to his clothing line, fragrances, and of course, music. But, now that Diddy’s taken on marketing for Ciroc vodka, one of the ways he’ll intend …
T-Shirts, Pencils and Backpacks
I’m getting used to fighting the idea that the Marketing Department at my non-profit organization is more than just freebies (see title). I know people are not used to having a MD here, so confusion is bound to run rampant. Its OK though, I know its my job to educate. With patience. Also, I’m finding …
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