By now we’ve all been wowed by the well greased machine that was Obama’s campaign. But what can we learn to do, or do better, in our own endeavours? These five philosophical items can help you build your brand, be it personal or work related: 1. Embrace Your Truths –know what matters to you and wear …
Continue reading “Learning From Change: Top Five Branding Ideals from The Obama Campaign”
Since many people have already so eloquently captured the Statmats Integrated Marketing Conference so well via Twitter, Live Blogging and Post Blogging, I thought I’d offer my random odds and ends: 10. Social Media News Release – courtesy of Matt Herzberger. 9. Alexa/Website grader – courtesy of Kyle James 8. Whitney Hoffman Blog – great work for …
Continue reading “Top Ten Random Take Aways from Statmats 08…”
I know. I know. It’s a seemingly uncharacteristic collision of my worlds: my New York Giants and overall NFL fanaticism, and my work life. Stay with me here… Every Sunday momentum is what ultimately swings the game. Sure, offensive and defensive linemen, QB and running back stats do have a huge determining factor in the …
Continue reading “What Higher Ed Web Marketing Can Learn from the NFL”
Your website is not for you. There. I said it. Just because you and your company understand what you are saying and are proud of your divisional brands doesn’t mean that it means squat to a consumer. They came to get information, not your selfish badge of honor. I know that this isn’t new news …
For a second there I thought, ‘Maybe I’m wrong. Maybe the Music Industry is ok.’. Well, thank you Advertising Age for continuing to prove I’m not insane. But, what really worries me is the Branding issue. Branding oneself alongside another brand. In my mind, music is meant to free a soul or shed some light. …
Recently I wrote a post about Radiohead and NIN among others generating buzz and I guess I should mention – sales – via interesting internet ploys. This latest release from Mashable only adds to my argument that the internet should be seen as a major help in the music industry, not the hindrance some chalk …
Ugh. I’m soooooo sick of hearing about the Millennial. Are we done with this yet? Has it passed? Do we have to wait for the next generation to finally stop being lazy and over typecasting these kids? I dont know why its been everywhere lately, from the business angle to the college angle. But I’m …
How many more offers would you take your electric company/cable company/cellular company up on if they only automated your log in from offers they emailed you? I can’t count the numerous times I’ve been sent an email offering something great (today, paperless billing and paying) – something I’ve been waiting for – only to click …
I’ve never been political. I just never had the time to read about someone’s voting record, their background, and anything negative Google could find for me. But, due to all the hype surrounding Barack’s speech at the DNC the other night, and because nothing else was on, I decided to see what all the fuss …
As a swimmer and lover of the sport, Phelps simply amazes me. To be engineered to do something so well that no one can do it better, that’s just fate. Whats even more amazing is what he’s single-handedly doing for the Olympics and for Swimming alone. Its no secret that Phelps has always wanted to …
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