I dont think I am. I mean, I have about 300 connections. My resume is live, updated and downloadable. I update my status and add a badge to my blog, etc. I’m a member of several groups and interact here and there on the forums. But somehow, I feel that there is a greater potential …
Category Archives: Marketing
Thou Doth Tweet Too Much?
In a rare meeting prior to setting up a Twitter account, one department asked me to tell them how much is too much Tweeting. I realize I got ahead of myself by not letting them finish and blurted out ‘I will never tell you that you are Tweeting too much – its impossible.’ Here’s what …
Vendor Schmendor
So, I know. I have an issue. If you’ve followed me on Twitter or know me in real life, you know that I have a distaste for vendors. Let me explain… In my professional career never have I witnessed more advantage taken of ignorant folks than I have with social media in higher ed. Take …
Should University Tweeters Hide?
I’ve been thinking a lot lately about Twitter in the University world. Namely, is a faceless university presence serving us well? Would we do better if students, alumni and other interested followers knew who the man behind the mask was? As I began tweeting orientation, I realized that perhaps it would be ok to let …
Tweet Style: How Does Your Brand Do It?
Last week, I began to ponder the style of a branded Twitter account with fellow Twitter peeps @lanejoplin, @timnekritz, @radiofreegeorgy, @thanhancock, @bradjward. Supposedly, as channel/community manager, you’re taking on the brand persona, right? Or are you putting your own persona into the brand? Do you have a plan for your tweets or are they random? …
The Bright Side: 5 Ways to Turn a Bad Work Day Around
It happens: so much to do, so little time. Maybe someone deflated your balloon with their negativity. Perhaps you’ve been feeling like you’re spinning your wheels trying to implement 90 billion things and are frustrated. Its no secret that we all have bad days, and mine was yesterday. But as the old adage goes ‘life …
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Social Media and Community Engagement Strategies
In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families. Achieving …
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The Power of Beer: Harpoon 5-Miler
Many people know me as an athlete. Rower, Swimmer, Volleyballer, Softballer, even a semi-ok basketballer. But contrary to popular belief, athleticism does not equal running prowess. When it comes to running, I suck. Be it bad knees from years of illl kicking practice in the breast stroke or bad form from only needing to run …
Hey, Guess What? People Use The Internet!
With my VP recently forwarding the Pew Generations Online 2009 memo, I was asked what my takeaways were. The only two items I could come up with were: 1. Gen Y and Gen X (18-44) generally use the internet the most as a daily part of their lives. 2. This is and will continue to …
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No More One Offs: Power in Integrated Content
I see it more and more as I’m involved at deeper and deeper levels of the University: competing efforts or those that stand alone and have little to stand on at that. Whats the point of having multiple one-off initiatives, both on and off line, if they arent integrated and feeding off one another? I …
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