Like you, I try to attend as many Tweetups as possible. They’re great for networking, nice for adding to your resume, and helpful in staying up on the latest happenings and technology. Luckily, being in Boston, there are several per day/week/month to choose from. But what I’ve noticed lately, is that I may not be …
Category Archives: Marketing
Defining Interactive Marketing
I’ve been throwing around the words ‘interactive marketing’ lately and been met with odd looks. ‘We/You don’t do that’ is often the response. I started to wonder how many of us have changed our definition of what Interactive actually means in our marketing efforts. Am I just using the term incorrectly? ‘Interactive’ was once a …
Much Love, #HigherEd Tweeps.
My head is spinning – but in a good way. After coming back from HighEdWeb Regional at Vassar, watching the #PSEWeb conference Tweets, following #PSUWeb10 + #hesmlaw online, catching a few EduComm moments, among others, my brain is abuzz with new ideas, questions, strategies and overall #highered love. Taking a step back, I see all …
Personal Branding: Be Yourself, Leave the Labels
Lately, I realize that I’ve been fretting a little too much about what I ‘do’ and how ‘others’ perceive me in the work place. Yes, we all should be conscious of how we come across to others, but part of that maybe should not be the label we put on ourselves. Chris Brogan’s blog post …
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Viral Marketing: What We Can Learn From Furniture Sales
That’s right: furniture sales. Think about it. You can buy furniture anywhere: department stores, big box stores, name brand stores, heck, even your local CVS or Walgreens has some form of furniture for the desperate college student or single gal. Then, there’s the furniture store. You have to trek to them, spend the day there, …
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Content and Offers: Why Should I Give You My Information?
Information. Its our golden ticket when it comes to converting leads into sales. Or, better than that, people who don’t know us into brand ambassadors. But how do we get there? We’re all consumers; what makes us as individuals in our daily lives hand over our contact information? With the junk mail and spam we …
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PPC in Higher Ed: Worth it?
I’ve been sitting in on more and more advertising meetings and still, I dont get it. I see myself as a savvy internet marketer, but when it comes to PPC for our market, I just dont get it. Are we really appropriately reaching students and parents via PPC search engine placements or banners? The problem …
Its not ‘Social Marketing’ its ‘Social Media Marketing’
Lets start some definitions, shall we? From Wikipedia: “Social marketing (not to be confused with societal marketing or social media marketing) is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a …
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Yelp This
*Gulp* What, you may ask, has finally wracked me from my blogging slumber? Well, its the recent continued issue with Yelp’s business practices. Apparently, they are offering to ‘move’ negative comments as a service for $299 a month. Huh? I was just starting to consider lighting a fire under my ass to get on Yelp …
Connecting
We’ve all been talking about how social media can accelerate the spread of news. But does it spread the rate of action among those who join or support causes? A recent Business Week Article speaks to the effect that social media has had on the relief efforts in Haiti. To see actual change happen via …
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