For those just starting to use Facebook, or for those who love them some vanity metrics, a like can seem to mean so much. FINALLY! Someone is listening to me! They like me! They really like me! Or…maybe not so much. Consider for a moment how you personally utilize the function of liking on Facebook. …
Category Archives: Marketing
Why Crowdfunding is Not a Social Media Strategy
If you’ve been watching #AdvancementLive, reading fundraiser’s tweets or work in close proximity to your annual fund office, you’ve no doubt been hearing the buzz regarding crowdfunding. For those of us in social media it seems like a concept we – as frequent crowdsourcers – can easily understand, only in this respect you ask your …
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Elements of a Great (Institutional) Social Media Strategy
You see it every day: an institution asks its audience via social media to participate in a contest, provide content or in some way promote their name by sharing posts with their expanded networks. These campaigns help solidify that we are players in the social media conversations that we are repeatedly told are ever so …
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Surprise! You’re actually a brand manager!
Coming out of an existential funk, I’m finally reading the books I’ve accumulated over the past few months but havent had the passion to pick up. It’s no mistake that two of these are by David Ogilvy. No, I’m not an advertiser, although I’ve often dreamed of working at an ad agency (pre-Mad Men craze). …
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Remember Your Voice: Riffs Conjured by Dave Grohl
I may not be sure about how I feel about SXSW, but what I’m crystal clear on are my feelings for Dave Grohl. Even though they exist, I’m not speaking of romantic feelings, but those of respect, admiration and envy. To be someone who can harness the inner drive to create an album playing every …
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The Scroll – A Strategic Social Media + Brand Move
Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …
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Content Campaigns Will Help Higher Ed in Graph Search
It’s no secret my favorite blog recently is Social@Ogilvy. In the latest post on graph search, they explain the key to winning in this new functionality: “Brands will need to establish relationships with their fans, and cultivate those relationships through two-way dialogue, in order to give the fans the opportunity to become ambassadors – and …
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How To Get More Followers: Be Relevant, True to Yourself
“How do I get more followers?” is something we are force-fed often via the interwebs. But, when recently contemplating the same question personally, it took some thought on my part. Number one was the question of why more followers? What does this provide to you and how does it fit in with your social media …
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Social Media is NOT a Career Path
Thats right. I said it. Social media is not a career path. Justifiably, you CAN create or find a job where you can apply your social media knowledge but, in the end, those of us who currently work in social media do so for other reasons: there is an opportunity to do so. Where is …
Define Before You Measure
In moving into a more strategic role, I’ve seemed to have stumbled upon an issue I’d not previously thought of: many people define things differently. How can you measure without a complete understanding of what each term you’re measuring if people are not all on the same page? Prospects. Leads. Inquiries. Visits. Applicants. Accepts. Enrolled. …
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