If you’re a marketing professional on even the slightest of job hunts, you’ve likely bumped into the requirement of marketing automation as a skill set in a job description. While you may not have used the software, you’ve likely created an ideal customer journey from awareness to purchase or at the very least, noticed the …
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Progressive Web Applications (PWAs) may sound like complicated jargon that only software engineers and CTO’s should be aware of, but anyone tasked with business growth, acquisition, and conversion should be aware of their benefits. First, many of us may not be aware of the difference between a Web App and a website. Definitions differ, but …
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Branding. It seems to be today’s ‘it’ word for higher education marketers. For most, it can be a confusing, scary and budget draining nightmare. For others, it may seem a gigantic waste of time. They both could be right if these five questions cannot easily be answered before beginning a branding project in higher education: …
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If you’re like me, this week’s episode of Mr. Robot was a phenomenal flashback to the TV of your youth. Specifically, the TGIF tone of ‘Step by Step’, ‘Full House’ and ‘Family Matters’. Color me extra giddy when the special guest star showed up. It got me thinking about how we used to create websites …
When launching The Scroll last year, I was met with a lot of confusion. ‘What does it do?’ and ‘How much time does THAT take?’ became ones I was very used to – and happy to! – answer (Scroll is my baby, of course!). The secret is: it really doesn’t take that much more work. …
Continue reading “Curation over Aggregation – Easier Than You Think”
Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see in posts, articles and titles ‘Social Marketing’? For me the answer is: too often. Social Marketing is a communications discipline rooted in consumer behavior change for the common …
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In building a great integrated social media public awareness campaign, we afford a lot of time, effort and research to writing great email/web/poster/direct mail copy, designing images we wish to ‘go viral’ and developing landing pages we hope engage our reader. Like me, I’m sure you’re often asked after any social media endeavor, ‘Did it …
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By now, most of us have been able to achieve some level of institutional buy in required to either test or use social media at some level within our universities. The issue we are now struggling with is how do we begin to use it ‘well’. While we are all still testing – and while …
One week ago today I was lucky enough to speak at Higher Ed Open Mic put on by Eduventures during the American Marketing Association’s Higher Education Symposium in Boston. It was a fantastic event with a great crowd, drinks, snacks, prizes and yes, great speakers. I told myself that I was going to tone down …
Continue reading ““Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media”
As it always does, #heweb13 got me thinking. During several presentations questions regarding user generated content arose from the audience: “What if someone says something negative? Do you post it? Delete it? Respond to it?” and “How do you deal with questionable topics?” In an industry still primarily stuck in brick and mortar (for now), …
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