The Scroll – A Strategic Social Media + Brand Move

Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …

Don’t Get Involved. It Won’t Make a Difference.

Experiencing and working in a variety of higher education institutions, I find that every day is a chance to better understand not only the educational system, but also the society that we live in. In some cases, the mission (of the institution and the student) seems to be bare bones education and a name to highlight on …

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