Thanks to everyone’s comments on my previous post “Should University Tweeters Hide?” I’ve been thinking much more about this topic. Here’s what I heard: There is a difference between someone at a university tweeting from a ‘university voice’ versus a ‘insert-personality-here voice’. It could be more attractive to define yourself and your position at the …
Category Archives: Higher Ed
Should University Tweeters Hide?
I’ve been thinking a lot lately about Twitter in the University world. Namely, is a faceless university presence serving us well? Would we do better if students, alumni and other interested followers knew who the man behind the mask was? As I began tweeting orientation, I realized that perhaps it would be ok to let …
Social Media Strategy, Or Not?
Lately, everyone’s been talking about creating a social media strategy. Ok. Not lately, but for the past year. 🙂 I went back and forth on this for a while. Yes, you DEF need a strategy. No, you kinda dont need one. Back and forth, back and forth. Well I’ve settled: YES. You DO need one. …
Tweet Style: How Does Your Brand Do It?
Last week, I began to ponder the style of a branded Twitter account with fellow Twitter peeps @lanejoplin, @timnekritz, @radiofreegeorgy, @thanhancock, @bradjward. Supposedly, as channel/community manager, you’re taking on the brand persona, right? Or are you putting your own persona into the brand? Do you have a plan for your tweets or are they random? …
The Bright Side: 5 Ways to Turn a Bad Work Day Around
It happens: so much to do, so little time. Maybe someone deflated your balloon with their negativity. Perhaps you’ve been feeling like you’re spinning your wheels trying to implement 90 billion things and are frustrated. Its no secret that we all have bad days, and mine was yesterday. But as the old adage goes ‘life …
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Social Media and Community Engagement Strategies
In another installment of ‘getting to know Jess’ and after many great Twitter conversations created around @rachelreuben‘s conference Tweeting, I’m attaching links to a few choice publications that I authored in my previous position. I think they are still relevant in the conversation of ‘is social media worth it’, especially for low income families. Achieving …
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Hey, Guess What? People Use The Internet!
With my VP recently forwarding the Pew Generations Online 2009 memo, I was asked what my takeaways were. The only two items I could come up with were: 1. Gen Y and Gen X (18-44) generally use the internet the most as a daily part of their lives. 2. This is and will continue to …
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No More One Offs: Power in Integrated Content
I see it more and more as I’m involved at deeper and deeper levels of the University: competing efforts or those that stand alone and have little to stand on at that. Whats the point of having multiple one-off initiatives, both on and off line, if they arent integrated and feeding off one another? I …
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Five Things I’ve Learned About Working in Higher Ed
Its hard to believe. Both that its only been six months and that six months have actually passed… If you dont know me, the change to Higher Ed was from my 8 year career in education based, grassroots non-profit work, both at the local and national level. I did a lot of strategic outreach through …
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Potential College Students: Protect Your Privacy on Facebook
My latest post is a guest post on how college bound students can protect their privacy on Facebook. Check it out here!
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