I’ve been sitting in on more and more advertising meetings and still, I dont get it. I see myself as a savvy internet marketer, but when it comes to PPC for our market, I just dont get it. Are we really appropriately reaching students and parents via PPC search engine placements or banners? The problem …
Category Archives: Higher Ed
Music: Its Alive!
Indeed: my feed reader is, in fact, blowin’ up. The past 24 hours have been intense. The one thing I personally didnt see coming was the proliferation of music: buying, gifting, searching. Its all over the place. Today, MySpace unveiled enhancements meant to appeal to consumers and content providers alike. Funny since we’ve all been …
Millennials and Virgos: Excluding the Underserved and Unpopular
Here’s where my work in College Access and parental involvement kicks in. I just finished reading ‘Millennial Muddle: How Stereotyping Students Became an Industry’. I couldn’t help but feel a little vindicated. The following quote really resonated with me: “Over the last decade, commentators have tended to slap the Millennial label on white, affluent teenagers …
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Facebook: The Band-Aid for Your Website
Its become painfully obvious: Facebook has become a work around for static web sites. Whether theres no date in site for a much needed redesign or your current functionality has been outpaced by reality, creating a place to put content in Facebook has made it the great new world. Here’s five quick reasons why: 1. …
Knowing Your Audience: Social Media Behaviors
Sure social media is now a given in most higher ed campaigns. But, how many of us are doing real research? Paid research? Personal research? In just my every day dealings with students and social media I’m finding two things: #1 they mostly text to Twitter/Facebook and #2 they use ‘Class of’ groups mainly to …
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‘Class of’ Facebook Groups: Stay In, or Stay Out?
Many of us have them: the University created ‘Class of 2013’ groups or pages in Facebook. I’m sure many of us use them in the same way: connect with students, answer questions, read and pass along prevalent student issues, etc. But how many of us really interact with students versus remaining a quiet but visible …
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Thou Doth Tweet Too Much?
In a rare meeting prior to setting up a Twitter account, one department asked me to tell them how much is too much Tweeting. I realize I got ahead of myself by not letting them finish and blurted out ‘I will never tell you that you are Tweeting too much – its impossible.’ Here’s what …
Is Social Media Making You Redundant?
How many of us have been mid-story telling when a friend fills in the blanks? One too many times I’ve forgotten what I’ve posted on Facebook/Twitter, as well as who follows me on which platform. At first, it was creepy/embarrassing, but then became something I assumed was read. When telling a story, it became abrupt …
Vendor Schmendor
So, I know. I have an issue. If you’ve followed me on Twitter or know me in real life, you know that I have a distaste for vendors. Let me explain… In my professional career never have I witnessed more advantage taken of ignorant folks than I have with social media in higher ed. Take …
What’s A Portal?
In working on revamping our university portal, I’ve found this question the most perplexing. Without definition, its left to personal interpretation. Although it may be argued that such is the case with many things, I’ve found this to be the most detrimental when navigation and content are added with different intentions. How much is too …
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