Back again, this time, as a consultant! Due to last year’s resounding success, Suffolk University’s commencement elected to once again include the interactivity of text to screen. During the procession of graduates only, a lower third appeared on the two large screens flanking the stage instructing the audience on how to text a message of congratulations. While …
Category Archives: Higher Ed
The Scroll – A Strategic Social Media + Brand Move
Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …
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Content Campaigns Will Help Higher Ed in Graph Search
It’s no secret my favorite blog recently is Social@Ogilvy. In the latest post on graph search, they explain the key to winning in this new functionality: “Brands will need to establish relationships with their fans, and cultivate those relationships through two-way dialogue, in order to give the fans the opportunity to become ambassadors – and …
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Don’t Get Involved. It Won’t Make a Difference.
Experiencing and working in a variety of higher education institutions, I find that every day is a chance to better understand not only the educational system, but also the society that we live in. In some cases, the mission (of the institution and the student) seems to be bare bones education and a name to highlight on …
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Net Price Calculators: Financial Lit or Decreased Aspiration?
Last Friday marked the deadline for colleges and universities to have their Net Price Calculators live in accordance with the Higher Education Opportunity Act of 2008. The template must include the following, at a minimum: Data elements to approximate the student’s Expected Family Contribution (EFC), such as income, number in family, and dependency status or …
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How Much is Too Much?
Recently, I began a Social Media Street team at our University. The theory behind this being: a) who knows the university and experiences it like students?, b) who better to attend events to ‘cover’ them from a student perspective?, c) why not create a work-study job that actually caters to creativity and involvement on campus? …
Tanking at Tweetups?
Like you, I try to attend as many Tweetups as possible. They’re great for networking, nice for adding to your resume, and helpful in staying up on the latest happenings and technology. Luckily, being in Boston, there are several per day/week/month to choose from. But what I’ve noticed lately, is that I may not be …
Much Love, #HigherEd Tweeps.
My head is spinning – but in a good way. After coming back from HighEdWeb Regional at Vassar, watching the #PSEWeb conference Tweets, following #PSUWeb10 + #hesmlaw online, catching a few EduComm moments, among others, my brain is abuzz with new ideas, questions, strategies and overall #highered love. Taking a step back, I see all …
Hey Facebook: Who do You Think You Are?!
If you’re like me, you’re up in arms about Facebook’s recently revealed changes. Not only from a personal level with all of the privacy issues, but also from a business perspective in higher ed and beyond. This brings up a lot of issues across the board for everyone: personal users, professional users, the government. Wow, …
Landing Pages are Great, But What About the Rest?
Building on the previous post on PPC campaigns in higher ed, I wanted to talk a bit more about my disdain PPC. Not so much as a practice, since I understand its use for collecting leads. But about the importance it puts on such a limited web presence. I’m not sure about others, but our …
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