Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see in posts, articles and titles ‘Social Marketing’? For me the answer is: too often. Social Marketing is a communications discipline rooted in consumer behavior change for the common …
Continue reading “‘Social Marketing’ is NOT Social Media Marketing”
Experiencing and working in a variety of higher education institutions, I find that every day is a chance to better understand not only the educational system, but also the society that we live in. In some cases, the mission (of the institution and the student) seems to be bare bones education and a name to highlight on …
Continue reading “Don’t Get Involved. It Won’t Make a Difference.”
More and more we tend to focus on reaching out to international students. For one, they are a much larger population, with many seeking to go abroad for their higher learning experience. Add to that the fact that many, if not most, pay full tuition, making them a highly coveted market for most institutions. But …
Continue reading “Prioritizing US Hispanic Outreach for Higher Education”
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