In moving into a more strategic role, I’ve seemed to have stumbled upon an issue I’d not previously thought of: many people define things differently. How can you measure without a complete understanding of what each term you’re measuring if people are not all on the same page? Prospects. Leads. Inquiries. Visits. Applicants. Accepts. Enrolled. …
Category Archives: Analytics
Pumped for NYC Google Analytics Seminar
Still trying to learn Google Analytics, I’ve been lusting after the Google Analytics Seminar by LunaMetrics. Finally, I’ve received approval to attend this December in NYC! Whoo hoo! 🙂 My working knowledge of GA is simple at best, although I’ve been able to use segmentation to find tid bits of useful info for the powers that be. …
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