More regularly it seems stories are popping up saying Twitter may not be as relevant as it is made out to be. With a smaller amount of users doing a majority of the Tweeting, cases have been made that Twitter isnt catching on with a large enough crowd. We hear this especially loudly in higher …
Author Archives: jesskry
Thou Doth Tweet Too Much?
In a rare meeting prior to setting up a Twitter account, one department asked me to tell them how much is too much Tweeting. I realize I got ahead of myself by not letting them finish and blurted out ‘I will never tell you that you are Tweeting too much – its impossible.’ Here’s what …
Is Social Media Making You Redundant?
How many of us have been mid-story telling when a friend fills in the blanks? One too many times I’ve forgotten what I’ve posted on Facebook/Twitter, as well as who follows me on which platform. At first, it was creepy/embarrassing, but then became something I assumed was read. When telling a story, it became abrupt …
Vendor Schmendor
So, I know. I have an issue. If you’ve followed me on Twitter or know me in real life, you know that I have a distaste for vendors. Let me explain… In my professional career never have I witnessed more advantage taken of ignorant folks than I have with social media in higher ed. Take …
What’s A Portal?
In working on revamping our university portal, I’ve found this question the most perplexing. Without definition, its left to personal interpretation. Although it may be argued that such is the case with many things, I’ve found this to be the most detrimental when navigation and content are added with different intentions. How much is too …
Hide and Seek: University Tweeters #2
Thanks to everyone’s comments on my previous post “Should University Tweeters Hide?” I’ve been thinking much more about this topic. Here’s what I heard: There is a difference between someone at a university tweeting from a ‘university voice’ versus a ‘insert-personality-here voice’. It could be more attractive to define yourself and your position at the …
Should University Tweeters Hide?
I’ve been thinking a lot lately about Twitter in the University world. Namely, is a faceless university presence serving us well? Would we do better if students, alumni and other interested followers knew who the man behind the mask was? As I began tweeting orientation, I realized that perhaps it would be ok to let …
Social Media Strategy, Or Not?
Lately, everyone’s been talking about creating a social media strategy. Ok. Not lately, but for the past year. 🙂 I went back and forth on this for a while. Yes, you DEF need a strategy. No, you kinda dont need one. Back and forth, back and forth. Well I’ve settled: YES. You DO need one. …
Tweet Style: How Does Your Brand Do It?
Last week, I began to ponder the style of a branded Twitter account with fellow Twitter peeps @lanejoplin, @timnekritz, @radiofreegeorgy, @thanhancock, @bradjward. Supposedly, as channel/community manager, you’re taking on the brand persona, right? Or are you putting your own persona into the brand? Do you have a plan for your tweets or are they random? …
The Bright Side: 5 Ways to Turn a Bad Work Day Around
It happens: so much to do, so little time. Maybe someone deflated your balloon with their negativity. Perhaps you’ve been feeling like you’re spinning your wheels trying to implement 90 billion things and are frustrated. Its no secret that we all have bad days, and mine was yesterday. But as the old adage goes ‘life …
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