Indeed: my feed reader is, in fact, blowin’ up. The past 24 hours have been intense. The one thing I personally didnt see coming was the proliferation of music: buying, gifting, searching. Its all over the place. Today, MySpace unveiled enhancements meant to appeal to consumers and content providers alike. Funny since we’ve all been …
Author Archives: jesskry
Blogging: Dont Make It A Big Deal
Blogging and I have a long and sullied relationship. At first, like most newbs, I was very enamored with the thought of blogging often. I had a lot to say, right? Slowly, blogging became more of a burden than a hobby. After that, its a hop, skip and a jump to empty thoughts, pressure and …
Millennials and Virgos: Excluding the Underserved and Unpopular
Here’s where my work in College Access and parental involvement kicks in. I just finished reading ‘Millennial Muddle: How Stereotyping Students Became an Industry’. I couldn’t help but feel a little vindicated. The following quote really resonated with me: “Over the last decade, commentators have tended to slap the Millennial label on white, affluent teenagers …
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I’m Not Not Working, I’m Integrated…
Ever feel like co-workers or bosses think you’re avoiding work or ‘playing online’? Maybe you’ve even felt a little guilty for your time on Twitter/Facebook or Google Reader? I say: stop it. Feeling that way, that is. My thought on this is that you are only as prepared as you are informed. Sure you have …
Facebook: The Band-Aid for Your Website
Its become painfully obvious: Facebook has become a work around for static web sites. Whether theres no date in site for a much needed redesign or your current functionality has been outpaced by reality, creating a place to put content in Facebook has made it the great new world. Here’s five quick reasons why: 1. …
Knowing Your Audience: Social Media Behaviors
Sure social media is now a given in most higher ed campaigns. But, how many of us are doing real research? Paid research? Personal research? In just my every day dealings with students and social media I’m finding two things: #1 they mostly text to Twitter/Facebook and #2 they use ‘Class of’ groups mainly to …
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5 Reasons I Dont Believe ‘Branding is Dead’
My VP emailed us an article yesterday from Clickz, titled ‘A New Definition of Digital’. One of the bullet points was that Branding is Dead. My immediate reaction was ‘Psssht’. Here’s why: #1 – Social is Branding: There are those companies and products who still arent playing in the social media field or those who …
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Facebook Lite: Should We Care?
I recently read an article in Ad Age regarding how brands will be lost in Facebook Lite. After a quick spin via Facebook lite last week, I found my reaction to be ‘so what?’. Per Twitter convos, I’d also consider the Lite version to be not only useful for those on a slow connection, but …
Are you Truly Linkedin?
I dont think I am. I mean, I have about 300 connections. My resume is live, updated and downloadable. I update my status and add a badge to my blog, etc. I’m a member of several groups and interact here and there on the forums. But somehow, I feel that there is a greater potential …
‘Class of’ Facebook Groups: Stay In, or Stay Out?
Many of us have them: the University created ‘Class of 2013’ groups or pages in Facebook. I’m sure many of us use them in the same way: connect with students, answer questions, read and pass along prevalent student issues, etc. But how many of us really interact with students versus remaining a quiet but visible …
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