We’ve all tried it: combining efforts into one glorious strategic plan. We may have even been mentally derailed by those who wont play nice – nice, meaning, following our lead. Perhaps we’ve been waiting for a social media policy roll out from up above that will entitle us to much more ‘power’. What it all …
Author Archives: jesskry
Connecting
We’ve all been talking about how social media can accelerate the spread of news. But does it spread the rate of action among those who join or support causes? A recent Business Week Article speaks to the effect that social media has had on the relief efforts in Haiti. To see actual change happen via …
Will Social Media Save Conan?
Well, it looks as though Twitter definitely has Conan’s back. Mashable highlights the sentiment after Conan submits his letter to NBC letting them know that he wont just roll over for Leno.Add to this the several ‘Save Conan’ type pages and groups that have sprung up on Facebook and you start to wonder what this …
Why Lady Gaga Matters
Everyone has an opinion, but for those who love her the reasons are many: shes different, shes hot, her music is danceable, etc, etc. But when it comes to marketing professionals, the reasons are important lessons we all could learn from. Viral Visual Marketing. By now we’ve all heard about how Ms. Gaga was one …
On Losing Your Passion
Well its bound to happen: you wake up one day and just dont give a damn anymore. It may be more subtle than that: you’re sitting at work and decide you just dont need to go that extra step anymore. Some say that complacency isnt all that bad because, hey, at least you have a …
Office Ignorance: How is it slowing you down?
Interoffice mail. Fiefdoms. Committees. Lack of technical knowledge. Sound familiar? Traveling through my work day recently, I realized that a lot of time and money are spent on making things right after someone goes about their business ignorantly. Sometimes, its not their fault: they dont know how to set up a new printer profile, hire an …
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How I Use Social Media: A Love Story
Well, Not Really. LOL Recently, there have been many discussions regarding how people use social media. (See @bradjward ‘s post) He’s not the only one. Many of us have been rethinking how we use the different tools in our social media arsenal. (See also, @robin2go ‘s post) With the recent addition of Twitter to Linkedin …
Facebook: New Media Teacher
It happened again: Facebook updating its home feed look and added other functionality. As you can imagine, this sparked yet another rebellion by hundreds of thousands of angry users. But, given the outcome of past rebellions against its updated look and feel, does it pay to even rally? Yes, the TOS rebellion went the users …
Forget PR, Its Marketing Thats Dead…
For some reason, PR has been attacked lately. I put it out of my mind until yesterday, when, while sitting in a meeting, I realized that PR being dead is old news. Its marketing’s death thats the new(er) scoop. With that I backtracked and read PR is Dead: Was I Supposed to Care on Todd …
Do Vanity/Specific URL’s Matter Anymore?
As new campaigns are taking off the issue of redirects and vanity URL’s has reared its ugly head again. Its one thing to add a specific URL in an electronic campaign where consumers click on a link anchored to text, yet quite another for outdoor, transit and print pieces. Does it matter anymore? Even though …
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