My head is spinning – but in a good way. After coming back from HighEdWeb Regional at Vassar, watching the #PSEWeb conference Tweets, following #PSUWeb10 + #hesmlaw online, catching a few EduComm moments, among others, my brain is abuzz with new ideas, questions, strategies and overall #highered love. Taking a step back, I see all …
Author Archives: jesskry
Personal Branding: Be Yourself, Leave the Labels
Lately, I realize that I’ve been fretting a little too much about what I ‘do’ and how ‘others’ perceive me in the work place. Yes, we all should be conscious of how we come across to others, but part of that maybe should not be the label we put on ourselves. Chris Brogan’s blog post …
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Hey Facebook: Who do You Think You Are?!
If you’re like me, you’re up in arms about Facebook’s recently revealed changes. Not only from a personal level with all of the privacy issues, but also from a business perspective in higher ed and beyond. This brings up a lot of issues across the board for everyone: personal users, professional users, the government. Wow, …
Viral Marketing: What We Can Learn From Furniture Sales
That’s right: furniture sales. Think about it. You can buy furniture anywhere: department stores, big box stores, name brand stores, heck, even your local CVS or Walgreens has some form of furniture for the desperate college student or single gal. Then, there’s the furniture store. You have to trek to them, spend the day there, …
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Content and Offers: Why Should I Give You My Information?
Information. Its our golden ticket when it comes to converting leads into sales. Or, better than that, people who don’t know us into brand ambassadors. But how do we get there? We’re all consumers; what makes us as individuals in our daily lives hand over our contact information? With the junk mail and spam we …
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Help: How Do I Tweet? A Top Five
I’ve had more than one friend ask me to help them to Tweet something in short notice. Its hard not to come off Twitter elitist, but really, jumping into tweeting is something one should not take lightly. Here’s my top five ways to begin to learn the obsession that is Twitter. 1. Find a yoda: …
Landing Pages are Great, But What About the Rest?
Building on the previous post on PPC campaigns in higher ed, I wanted to talk a bit more about my disdain PPC. Not so much as a practice, since I understand its use for collecting leads. But about the importance it puts on such a limited web presence. I’m not sure about others, but our …
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PPC in Higher Ed: Worth it?
I’ve been sitting in on more and more advertising meetings and still, I dont get it. I see myself as a savvy internet marketer, but when it comes to PPC for our market, I just dont get it. Are we really appropriately reaching students and parents via PPC search engine placements or banners? The problem …
Its not ‘Social Marketing’ its ‘Social Media Marketing’
Lets start some definitions, shall we? From Wikipedia: “Social marketing (not to be confused with societal marketing or social media marketing) is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a …
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Yelp This
*Gulp* What, you may ask, has finally wracked me from my blogging slumber? Well, its the recent continued issue with Yelp’s business practices. Apparently, they are offering to ‘move’ negative comments as a service for $299 a month. Huh? I was just starting to consider lighting a fire under my ass to get on Yelp …
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