Thats right. I said it. Social media is not a career path. Justifiably, you CAN create or find a job where you can apply your social media knowledge but, in the end, those of us who currently work in social media do so for other reasons: there is an opportunity to do so. Where is …
Author Archives: jesskry
Addiction: What’s it Really Mean Anyway?
Those who know me know that a big part of my personal drama is on again/off again relationships. Funny at first, these quickly escalate into high highs and low lows so consuming that everything else becomes meaningless. This has not been a one time phenomenon: I’ve had 3 on again off again relationships in my life ranging …
Net Price Calculators: Financial Lit or Decreased Aspiration?
Last Friday marked the deadline for colleges and universities to have their Net Price Calculators live in accordance with the Higher Education Opportunity Act of 2008. The template must include the following, at a minimum: Data elements to approximate the student’s Expected Family Contribution (EFC), such as income, number in family, and dependency status or …
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Prioritizing US Hispanic Outreach for Higher Education
More and more we tend to focus on reaching out to international students. For one, they are a much larger population, with many seeking to go abroad for their higher learning experience. Add to that the fact that many, if not most, pay full tuition, making them a highly coveted market for most institutions. But …
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Define Before You Measure
In moving into a more strategic role, I’ve seemed to have stumbled upon an issue I’d not previously thought of: many people define things differently. How can you measure without a complete understanding of what each term you’re measuring if people are not all on the same page? Prospects. Leads. Inquiries. Visits. Applicants. Accepts. Enrolled. …
Pumped for NYC Google Analytics Seminar
Still trying to learn Google Analytics, I’ve been lusting after the Google Analytics Seminar by LunaMetrics. Finally, I’ve received approval to attend this December in NYC! Whoo hoo! 🙂 My working knowledge of GA is simple at best, although I’ve been able to use segmentation to find tid bits of useful info for the powers that be. …
How Much is Too Much?
Recently, I began a Social Media Street team at our University. The theory behind this being: a) who knows the university and experiences it like students?, b) who better to attend events to ‘cover’ them from a student perspective?, c) why not create a work-study job that actually caters to creativity and involvement on campus? …
Tanking at Tweetups?
Like you, I try to attend as many Tweetups as possible. They’re great for networking, nice for adding to your resume, and helpful in staying up on the latest happenings and technology. Luckily, being in Boston, there are several per day/week/month to choose from. But what I’ve noticed lately, is that I may not be …
Defining Interactive Marketing
I’ve been throwing around the words ‘interactive marketing’ lately and been met with odd looks. ‘We/You don’t do that’ is often the response. I started to wonder how many of us have changed our definition of what Interactive actually means in our marketing efforts. Am I just using the term incorrectly? ‘Interactive’ was once a …
Time for a Change, RSS Style
If you’re like me, you often rush through your RSS feeds skimming for the best stuff. Recently, I’ve found that more and more, I’m simply marking everything ‘read’ and moving on. Realizing this probably isnt the best use of my time, I’ve decided today to cut many things. What I’ve found to be the least useful are tech updates …
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