By now, we’ve all heard about Linkedin adding University pages. As we all scramble to request our upgraded company profiles, read what others are doing to implement this and head off requests from departments about what this means for all of us, we’ve yet to discuss what this means for higher education and it’s perception. …
Continue reading “Linkedin University Pages: Simplifying Education as Vocation?”
You see it every day: an institution asks its audience via social media to participate in a contest, provide content or in some way promote their name by sharing posts with their expanded networks. These campaigns help solidify that we are players in the social media conversations that we are repeatedly told are ever so …
Continue reading “Elements of a Great (Institutional) Social Media Strategy”
Coming out of an existential funk, I’m finally reading the books I’ve accumulated over the past few months but havent had the passion to pick up. It’s no mistake that two of these are by David Ogilvy. No, I’m not an advertiser, although I’ve often dreamed of working at an ad agency (pre-Mad Men craze). …
Continue reading “Surprise! You’re actually a brand manager!”
Back again, this time, as a consultant! Due to last year’s resounding success, Suffolk University’s commencement elected to once again include the interactivity of text to screen. During the procession of graduates only, a lower third appeared on the two large screens flanking the stage instructing the audience on how to text a message of congratulations. While …
I may not be sure about how I feel about SXSW, but what I’m crystal clear on are my feelings for Dave Grohl. Even though they exist, I’m not speaking of romantic feelings, but those of respect, admiration and envy. To be someone who can harness the inner drive to create an album playing every …
Continue reading “Remember Your Voice: Riffs Conjured by Dave Grohl”
Our social media baby has finally arrived: Hamilton College’s ‘The Scroll’ is a platform born of love, research, cold sweats and lots and lots of discussion. Still in beta testing, we’re adding in the last bits of functionality but released this on campus, to alums and the broader social media community today. Not only a …
Continue reading “The Scroll – A Strategic Social Media + Brand Move”
While most of America (well, not Giants or Patriots fans) are getting ready for Superbowl Sunday, a few pups are getting ready for their own major debut. The beloved Puppy Bowl takes place this Sunday, complete with a Kitty Halftime Show. What sounds like a simple, funny alternative for those who are not football enthusiasts is …
Continue reading “This Pup’s For You: How The Puppy Bowl is Really Winning”
It’s no secret my favorite blog recently is Social@Ogilvy. In the latest post on graph search, they explain the key to winning in this new functionality: “Brands will need to establish relationships with their fans, and cultivate those relationships through two-way dialogue, in order to give the fans the opportunity to become ambassadors – and …
Continue reading “Content Campaigns Will Help Higher Ed in Graph Search”
“How do I get more followers?” is something we are force-fed often via the interwebs. But, when recently contemplating the same question personally, it took some thought on my part. Number one was the question of why more followers? What does this provide to you and how does it fit in with your social media …
Continue reading “How To Get More Followers: Be Relevant, True to Yourself”
Experiencing and working in a variety of higher education institutions, I find that every day is a chance to better understand not only the educational system, but also the society that we live in. In some cases, the mission (of the institution and the student) seems to be bare bones education and a name to highlight on …
Continue reading “Don’t Get Involved. It Won’t Make a Difference.”
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