When launching The Scroll last year, I was met with a lot of confusion. ‘What does it do?’ and ‘How much time does THAT take?’ became ones I was very used to – and happy to! – answer (Scroll is my baby, of course!). The secret is: it really doesn’t take that much more work. …
Continue reading “Curation over Aggregation – Easier Than You Think”
Social. SoMe. SocMed. Whatever you shorten it to, as professionals in its application, we know what you’re talking about: social media. But how often do we see in posts, articles and titles ‘Social Marketing’? For me the answer is: too often. Social Marketing is a communications discipline rooted in consumer behavior change for the common …
Continue reading “‘Social Marketing’ is NOT Social Media Marketing”
In building a great integrated social media public awareness campaign, we afford a lot of time, effort and research to writing great email/web/poster/direct mail copy, designing images we wish to ‘go viral’ and developing landing pages we hope engage our reader. Like me, I’m sure you’re often asked after any social media endeavor, ‘Did it …
Continue reading “Social Media Awareness Campaigns – Did It Work?”
By now, most of us have been able to achieve some level of institutional buy in required to either test or use social media at some level within our universities. The issue we are now struggling with is how do we begin to use it ‘well’. While we are all still testing – and while …
One week ago today I was lucky enough to speak at Higher Ed Open Mic put on by Eduventures during the American Marketing Association’s Higher Education Symposium in Boston. It was a fantastic event with a great crowd, drinks, snacks, prizes and yes, great speakers. I told myself that I was going to tone down …
Continue reading ““Are We Doing Our F*$%ing Jobs?” – A Love Letter to Negative Social Media”
As it always does, #heweb13 got me thinking. During several presentations questions regarding user generated content arose from the audience: “What if someone says something negative? Do you post it? Delete it? Respond to it?” and “How do you deal with questionable topics?” In an industry still primarily stuck in brick and mortar (for now), …
For those just starting to use Facebook, or for those who love them some vanity metrics, a like can seem to mean so much. FINALLY! Someone is listening to me! They like me! They really like me! Or…maybe not so much. Consider for a moment how you personally utilize the function of liking on Facebook. …
If you’ve been watching #AdvancementLive, reading fundraiser’s tweets or work in close proximity to your annual fund office, you’ve no doubt been hearing the buzz regarding crowdfunding. For those of us in social media it seems like a concept we – as frequent crowdsourcers – can easily understand, only in this respect you ask your …
Continue reading “Why Crowdfunding is Not a Social Media Strategy”
As social media managers, there are bound to be times that the not-so-nice stuff rises to the top. I’m not just talking about the random rants about the financial aid office or the new menu in the cafeteria. I’m talking bad. Like REALLY bad. Not emergency communication, which I feel warrants its own kind of …
Continue reading “Using Social Media Sentiment During a Campus Crisis (Not Emergency)”
There. I said it. With orientation in the air and students returning to campus, some seem to be faced with the worry of what they did this summer. What they’ve Tweeted, Instagrammed, Snapchatted and Facebooked. Did they tweet out a threat and ask people to make it viral to see what happened? Did they post …
Continue reading “No: We Do Not Need to Teach Social Media to Freshmen (Rant)”
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