Look out Facebook. Your 240 million had better be well invested….
Author Archives: jesskry
Diddy Done it?
I dont know how I really feel about Diddy (Sean Combs) parlaying his business saavy into a CMO campaign. I understand that he is a brilliant marketer when it comes to his clothing line, fragrances, and of course, music. But, now that Diddy’s taken on marketing for Ciroc vodka, one of the ways he’ll intend …
About Face on Facebook?
After reading this weeks installment of Ad Age, I’m finding I’m doing a double take on how I think about Facebook. I’m wondering if they can keep up with all the hype surrounding marketing to their social graphs. People seem to think of this as a ‘magic bullet’ theory on reaching the masses. I hope …
T-Shirts, Pencils and Backpacks
I’m getting used to fighting the idea that the Marketing Department at my non-profit organization is more than just freebies (see title). I know people are not used to having a MD here, so confusion is bound to run rampant. Its OK though, I know its my job to educate. With patience. Also, I’m finding …
College Access Marketing, Social Marketing and ‘Haters’
I never wanted to be a marketer. As a child, I wanted to be a ballerina. A singer. A MTV video director. Never the ever hated marketer. Never. Now, I find myself in that role. Having never considered the career of marketing, I also never knew about the hatred people have for marketing and those …
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