Yes. Yes, it’s been a while. I know I’ve added the kiss of death to my own blog by abandoning it for a bit. But now, I’m back, and hopefully, better than ever. Many people confuse ‘Social Marketing’ with ‘Social Media’ and I’ve heard many complaints about the mix up. I’ve also heard many health …
Author Archives: jesskry
Uneducated Decisions
Remember: when pitching new media usage to your management team that they have no clue what you are talking about. All they know are the negative issues they’ll have to deal with in trying to keep a hold of the reigns. After you walk them through the actual technology, you can then remind them about the …
Blogs without RSS = Shouting in a rural area
I just tried to do a search for college access blogs through Google and found a few – much to my happy surprise! But, I was quickly denied any further gratification by realizing that none of them had (working) RSS feeds! A few had feeds, but those didn’t work, but the majority had none at …
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Are We Really All On Board With Social Bookmarking?
I recently attended a national summit for College Planning Centers to discuss ways in which they could incorporate new media into their strategies. As questions rose regarding using social bookmarking sites (Delicious, Digg, Technorati, etc.) I began to get uneasy. How will the college access arena rally around this new technology if they cannot agree …
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Why Outreach Is Marketing
Many non-profits seem to shy away from marketing. It seems that they think marketing is for sales oriented efforts only, and any push for including it for them would mean policing, loss of identity and the like. It strikes me as odd that they do not lump their numerous outreach strategies into this conundrum, which are …
Moving Non-Profits Into the New Media Space
I was recently reading Dr. R Craig Lefebvre’s blog post on social networks or mobile usage in health communication campaigns. And I couldn’t agree more with the major assessments. In working with non-profits its hard to see past the fact that the audience you are serving is poor or maybe even negatively affected by the …
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On the Ground and In the Air
I’m finding that there’s a disconnect among people regarding marketing being equally as involved in on the ground and in the air type work. Most seem to think marketing ends where ground campaigns begin, but I beg to differ. This idea stems from the concern that traditional marketing has been notorious for being a push …
Agreed.
Danny Sullivan in Ad Age discusses why Facebook’s Social Ads still rank second with Search Ads. I know it sounds like Social Mapping may be the future, but I still feel like push is never better than pull. Give people what they are looking for, not something that gets in the way. Advertising on social …
You’re a marketer, I’m a marketer, but are we all marketers?
I often find that people confuse marketing with sales. Or that people just dont get marketing. Lets start with what marketing is not: 1. Marketing is not the tshirt, pens, pencils, backpacks, and other free swag I can give away department. 2. Marketing is not the logo police. 3. Marketing isnt including your marketing department …
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Big & Rich – A Thank You
Most people give me flack about my love of country music. I grew up in a very small town and if you’re from a small town then you know that country music and classic rock seem to be staples. Enter country duo Big & Rich. They’ve taken this genre by storm. They’ve integrated current events, …
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