OK. I’ll admit it. I was excited about the premiere of Fox’s new reality series ‘Secret Millionaire’. For those of you who have a million and one better things to do, I’ll fill you in: a few Millionaires willingly give up their status to go undercover to live in poverty. They meet other people and …
Author Archives: jesskry
Under Burress: Three Ways to Not Pull a Plaxico.
By now, unless you were under a rock this weekend, you’ve heard about Plaxico Burress of the New York Giants accidentally shooting himself. As an avid NYG fan, this is not shocking news, but got me thinking about all of the incidents and absurdities we’ve had to deal with involving Burress. For all his work …
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Integrated Social Media: Good Enough for President Elect, Good Enough for Your University
You’ve been trying to convince the powers that be that, at bare minimum, your college site needs RSS feeds. Perhaps you’re institution is considering using YouTube but is still on the fence. Asking for comments seems like a good idea, but what if those comments are bad? What do you do then? Well, if these all seem …
Guest Post On .eduguru
Check out my submission for the .eduguru new blogger contest. Remember to vote for me! 😉
What I Told My VP About Stamats 08
In an effort to be transparent, below is what I typed up for my Vice President of Enrollment and Retention (AKA – my boss) regarding my key take-aways from Statmats 08. I may be wrong or right, but these points represent what I learned and need to leverage for my individual political situation. They in no way …
Learning From Change: Top Five Branding Ideals from The Obama Campaign
By now we’ve all been wowed by the well greased machine that was Obama’s campaign. But what can we learn to do, or do better, in our own endeavours? These five philosophical items can help you build your brand, be it personal or work related: 1. Embrace Your Truths –know what matters to you and wear …
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Top Ten Random Take Aways from Statmats 08…
Since many people have already so eloquently captured the Statmats Integrated Marketing Conference so well via Twitter, Live Blogging and Post Blogging, I thought I’d offer my random odds and ends: 10. Social Media News Release – courtesy of Matt Herzberger. 9. Alexa/Website grader – courtesy of Kyle James 8. Whitney Hoffman Blog – great work for …
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What Higher Ed Web Marketing Can Learn from the NFL
I know. I know. It’s a seemingly uncharacteristic collision of my worlds: my New York Giants and overall NFL fanaticism, and my work life. Stay with me here… Every Sunday momentum is what ultimately swings the game. Sure, offensive and defensive linemen, QB and running back stats do have a huge determining factor in the …
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Seriously? Interoffice Envelopes? Seriously?
So…I’m still new at my job, and recently I’ve accumulated 10-15 interoffice envelopes. You know. The kind used to transfer classified documents about you when you were in elementary school in the 90’s? I just left them there because I don’t know what to do with them – I’ve NEVER known what to do with …
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Wake Up, People.
Your website is not for you. There. I said it. Just because you and your company understand what you are saying and are proud of your divisional brands doesn’t mean that it means squat to a consumer. They came to get information, not your selfish badge of honor. I know that this isn’t new news …
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