I see it more and more as I’m involved at deeper and deeper levels of the University: competing efforts or those that stand alone and have little to stand on at that. Whats the point of having multiple one-off initiatives, both on and off line, if they arent integrated and feeding off one another? I …
Continue reading “No More One Offs: Power in Integrated Content”
With my birthday pending this week, I began to think about the offers that one usually gets on this day. Below are a quick four that I notice, and usually, look forward to. 1. Free Dinners!: Some local restaurants (and some chains I believe) say ‘Happy Birthday to you’ via a bevy of different offers. …
Continue reading “Birthday Marketing: Four Marketing Ways I’ve Been Wished a Happy Birthday”
Its hard to believe. Both that its only been six months and that six months have actually passed… If you dont know me, the change to Higher Ed was from my 8 year career in education based, grassroots non-profit work, both at the local and national level. I did a lot of strategic outreach through …
Continue reading “Five Things I’ve Learned About Working in Higher Ed”
During these 2008 NFL playoffs, I started to think about how my deep and undying passion for the New York Giants began. My family wasnt a big football family. My high school team wasnt that great. My father was more of a college basketball kinda guy. I realized that its like most product branding: it …
Continue reading “Branding and Product Loyalty: Looking At Your NFL Preferences”
My latest post is a guest post on how college bound students can protect their privacy on Facebook. Check it out here!
I know I’m preaching to the choir here, since a majority of my readers are involved in the infamous ‘Facebookgate’ but here’s a few blog posts to catch you up on the dealings: The initiator and champion @bradjward: Squared Peg Post. Labeling of ‘Facebookgate’ @andrewcareaga: Higher Ed Marketing Post. My Two Cents: At first glance …
As a follow up to yesterdays ‘Yeay for Amazon’ post, I’m writing regarding today’s experience with Borders. As a rewards member, I receive emails regarding sales and new releases which come about once a month. These are useful and contain coupons for things I’ll actually buy. But recently, I’ve been receiving many emails regarding the …
I would never, ever, ever consider – or even read about – VOD. Not from anyone. I trust Amazon as a respected retailer, but I’m of the old school mentality of lay on your couch to get your movie fix Gen X’ers. I’m a comic book superhero movie buff, so of course I pre-ordered The …
It seems that I get asked ‘Jess, why do you use Twitter?’ on a daily basis lately. It made me think about why – is it just for fun? Informational? Here are my top five reasons why in no particular order. 1. Its Fun: Yes, its obvious. If you’re spending most of your day checking …
I recently read a post by Chris Brogan discussing the idea that search is social. After initial brain digestion, I began to apply it to my new position to see what I could uncover. I’m realizing that there is much to be learned regarding our customers and how they access information, but also, what they …
backup