Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.
Author Archives: jesskry
Introduce Yourself (Example Post)
This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the …
Marketing Automation: What is It and (How) Should You Use It?
If you’re a marketing professional on even the slightest of job hunts, you’ve likely bumped into the requirement of marketing automation as a skill set in a job description. While you may not have used the software, you’ve likely created an ideal customer journey from awareness to purchase or at the very least, noticed the …
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What Progressive Web Apps Mean for Marketers
Progressive Web Applications (PWAs) may sound like complicated jargon that only software engineers and CTO’s should be aware of, but anyone tasked with business growth, acquisition, and conversion should be aware of their benefits. First, many of us may not be aware of the difference between a Web App and a website. Definitions differ, but …
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Three Simple Tweaks to Help Startups and Small Business Optimize their Time
Most times, in startups and small businesses, we’re so busy that we get ahead of ourselves and put tactics before a strategic plan. While this may sound obvious, many may forego it due to the negative connotation that ‘strategic planning’ brings – time. But, there are ways to create simple tweaks to current strategies to …
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Higher Education Branding: Five Questions to Answer Before You Start
Branding. It seems to be today’s ‘it’ word for higher education marketers. For most, it can be a confusing, scary and budget draining nightmare. For others, it may seem a gigantic waste of time. They both could be right if these five questions cannot easily be answered before beginning a branding project in higher education: …
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5 Retro Web No-No’s
If you’re like me, this week’s episode of Mr. Robot was a phenomenal flashback to the TV of your youth. Specifically, the TGIF tone of ‘Step by Step’, ‘Full House’ and ‘Family Matters’. Color me extra giddy when the special guest star showed up. It got me thinking about how we used to create websites …
Innovation for the NYT and Higher Ed?
This morning I stumbled upon the Neiman Lab’s article on the Leaked New York Times Innovation Report. Which, you NEED to read. Many of the key take aways are no brainers but a few ring very true to the way we’ve seen digital trending and may even be trying to get our own properties bended …
How #LonelyAlex Had the Best Worst Week Ever
During Spring Break, the campus is not the only place that becomes a ghost town. Usually during this time our social media channels also end up taking a breather. At Hamilton, we’ve seen less of that because of The Scroll: students are able to share their alternative spring break, choir tour, spring training and travel …
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Why a Little ‘Ooooh, Shiny!’ Is OK
Lately, I’ve come to realize my wardrobe is extremely lacking. In building it up, I’ve been letting anything that speaks to me in some way end up in my closet. Hence: shiny shoes. At first, I thought they were ‘too much’. Then, I decide to just give ’em a shot and see how I felt …
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